When Casey Pugh and Jamie Wilkinson want something to happen with all the power the Internet can wield, they do it. After trying to add entries for Internet memes on Wikipedia and seeing them deleted after being deemed unworthy, Wilkinson created Know Your Meme, an encyclopedia of memes. When Pugh thought it would be cool if people got together to recreate little bits of “Star Wars,” he started “Star Wars Uncut.” The project won him an Emmy. Together, the two founded the sharpest online direct-to-fan distribution platform out there, VHX.
When they started VHX, their task was to prove that you didn’t have to be Louis C.K. to sell directly to fans. Pugh and Wilkinson become gleeful when they talk about the challenges faced for filmmakers in the digital era. "Everyone's after the ultimate download and consumption experience for the home," Pugh said. "A lot of traditional media companies aren’t adapting.”
VHX is constantly helping its filmmakers deliver the services they want. When the filmmakers behind “Indie Game: The Movie” wanted a coupon, they developed one for all the films on the platform to use. The same goes for many of the features rolled out on the platform.
Developing a simple, easy-to-use interface that requires the least amount of clicks. The team is obsessed with getting people to watch films as fast as possible.
All filmmakers who want to sell direct-to-fan must figure out how to make their websites destinations. To address that issue, VHX has a blog that encourages filmmakers to better promote their films.
VHX is getting ready to launch an open platform to allow anyone to set up a VHX store on their own website in a matter of minutes. They’ve developed a design engine to make their trademark designs easily replicable.