Filmmaker Eli Roth ("Hostel") and SXSW Film Festival producer Matt Dentler (right) take part in afternoon cocktails in the Target Red Room in Westwood for LAFF, currently underway through Sunday. The space, which also has free wireless (which has become our de facto office) has Absolut drinks served from 6pm - 12am, attracting festival attendees looking for a bit of a wind down. And with cool people like Dentler and Roth hanging around, what else could be better?