The SXSW Film Festival & Conference (SXSW) kicked off officially Friday night with the opening night film "21" by Robert Luketic. The film follows a group of MIT students who managed to take Las Vegas for millions of dollars. Based on the book "Bringing Down the House" by Ben Mezrich, Ben Campbell (played by Jim Sturgess -- pictured on the left) is a math genius in need of $100,000s in order to attend Harvard, and maybe gambling is the way to go... Both Sturgess and Jeff Ma -- who is one of the original figures the film is based on -- both played pool at the opening night party following the screening. We didn't see anyone betting though, but who knows...