SXSW
Photo by Brian Brooks (March 12, 2008)
IFC threw a coveted party on Austin's way popular 6th Street Tuesday night touting their June release of "Heavy Load" and celebrating SXSW. Bands Yo La Tengo and My Morning Jacket drew 700 people who snatched up the 400 wristbands for the event, which was as one can imagine -- packed. Hanging out before the show began, producer Al Morrow, Heavy Load bassist Paul Richards, director Jerry Rothwell, and IFC EVP Evan Shapiro.

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