Tribeca

Zach Braff was a busy man last week, hitting up multiple events to hype his starring role in Deborah Chow's Montreal-set indie love story, "The High Cost of Living." First up was an Apple and indieWIRE Meet the Tribeca Filmmaker chat at the Apple store in SoHo, where he dished on making the film North of the border. He was joined by co-star Isabelle Blais (left) and Chow (right). The next night saw the three reunite for a special screening of their drama in Chelsea, followed by an intimate after party at the Mondrian SoHo's Penthouse. [Photo by Brian Brooks/indieWIRE]

"Last Night" director Massy Tadjedin (left) and actress Eva Mendes (right) dropped by the Apple Store in SoHo last night to take part in Apple and indieWIRE's Meet the Tribeca Filmmaker chat series. "You have to be ready to fight to the death to be seen in something different," said Mendes on how she avoids stereotypical Latina roles.

"What a turn out," Will Ferrell said as he took the stage at the Apple Store SoHo for a Tribeca Talk with his "Everything Must Go" director Dan Rush. "I was just at the Hewlett Packard store and it was nothing like this. Maybe 20 people. So this is amazing." For full video of the talk - moderated by Eugene Hernandez - click here.

The Tribeca Film Festival and Persol hosted a delicious Directors Brunch this afternoon at the City Hall Restaurant in the heart of Tribeca. Pictured above from left to right: "New York Says Thank You" director Scott Rettberg, Tribeca Film Festival executive director Nancy Schafer and "Rid of Me" director James Westby.

Griffin Dunne (left), director Massy Tadjedin and Eva Mendes were joined by Tribeca Film Festival co-founder Robert De Niro at the Tribeca Film Festival and Cinema Society premiere of the romantic drama "Last Night," last night in Manhattan. Following the screening, guests all flocked to hot spot Avenue. Attendees included: Scott Adsit ("30 Rock"), Jane Rosenthal, Liev Schreiber, Gina Gershon, Epatha Merkerson, Josh Hopkins ("Cougartown"), Dionne Warwick, Russell Simmons, Nina Dobrev ("Vampire Diaries"), Ian Somerhalder ("Vampire Diaries"), Courtney Love, Fisher Stevens, Eve Plumb, Frank Whaley, Gilbert Gottfried, Akiva Goldsman, Nora Zehetner, Sorel Carradine, Hilary Rhoda, Elettra Wiedemann, Anja Rubik, Jessica Perez, Anna Bingemann, Rachel Roy, Quiana Grant, Jeisa Chiminazzo, Julie Henderson, Alejandro Santo Domingo, Thom Filicia, Nancy Shevell, Amy Sacco, Lorenzo Martone, Daniel Benedict, Nanette Lepore, Marisa Noel Brown, Dayssi Olarte de Kanavos, and Cinema Society Founder Andrew Saffir. [Nick Hunt/Patrick McMullan Co.]

LVMH and RED hosted a party last week at the Tribeca Film Festival for the premiere of Maggie Betts' "The Carrier," competing in the World Documentary Competition. Told through the eyes of an increasingly empowered heroine, "The Carrier" is a portrait of an unconventional family, set against the backdrop of the growing HIV/AIDS epidemic in Zambia. Pictured from left to right: Renaud Dutreil (Chairman of LVMH), Maggie Betts, Christy Turlington and Jim Clerkin. Additional guests included: Fabiola Beracasa, Roland Betts, Valerie Boster, Meredith Melling Burke, Jenna Bush Hager, Vanessa Carlton, Christian Cota, RJ Cutler, Peter Davis, Charles Ferguson, Geoffrey Fletcher, Prabal Gurung, Jessica Joffe, Gayle King, Bonnie Morrison, William Norwich, Annelise Peterson, Dee Poku, Celine Rattray, Charlie Rose, Jane Rosenthal, Rachel Roy, David O. Russell, Brian Williams, Allison Williams (Pres. and CEO of Moet Hennessy). [Photo credit: Amanda Schwab/Startraksphoto.com]

Actors Ethan Hawke and Frank Whaley moments before taking the field as part of the celebrity game at the first annual NYFEST at the Tribeca Film Festival. The actors might be better known for their work on-screen, but they didn't disappoint on the field thanks to the help of various former professional athletes during Tribeca's opening weekend. [Photo and caption by Daniel Loria]

Director Whitney Dow in Manhattan on Friday, April 27 attending the Tribeca drive-in screening of his documentary "When the Drum is Beating" during the 10th Tribeca Film Festival. [Photo credit: Two Tone Productions]

"Limelight" director Billy Corben and producers Jen Gaiten and Alfred Spellman celebrate the world premiere of their new documentary at the Tribeca Film Festival. The trio had more of a reason to celebrate after Magnolia announced that morning that it would be releasing the film theatrically in August. This is the Rakontur filmmakers' second world premiere in two months, an occasion marked by an after-party at New York City's Bowery Hotel. [Photo and caption by Daniel Loria]

Tribeca Film and American Express presented the Tribeca Film Festival and Cinema Society premiere of Steven Silver's "The Bang Bang Club" last night in Manhattan. Pictured from left to right: Taylor Kitsch, Ryan Phillippe, Tribeca Film Festival Co-Founder Robert De Niro and Malin Akerman. Following the premiere, guests (including Patricia Clarkson, Anna Kendrick and David O. Russell) headed to La Bottega at the Maritime Hotel for the after party. Full list of attendees: Greg Marinovich (photojournalist and subject of film), director Steven Silver, Tribeca Film Festival Co-Founder Jane Rosenthal, Zoe Kazan, Ed Westwick, Zoe Kravitz, Paul Haggis, Jason Reitman, Karolina Kurkova, Jack Osbourne, Pablo Schreiber, Gale Harold (Queer as Folk, Desperate Housewives), Christopher McDonald, Aleksa Palladino (Boardwalk Empire), Vinessa Shaw, Scott Glenn, Will Estes (Blue Bloods), Jeremy Allen White (Shameless), Doutzen Kroes, Tristan Wilds (90210), Chris Henry Coffey (Trust), Stephen Kijak, Chuck Leavell, Celine Rattray, Nicole Miller, Debbie Bancroft, Bridget Hall, Alex Lundqvist, Daniel Benedict, Johannes Huebl, and Cinema Society Founder Andrew Saffir. [Photo credit: Nick Hunt/Patrick McMullan Co.]