Box Office
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Bruno: Beware Sacha Baron Cohen's Squirm Zone
In many ways watching Sacha Baron Cohen promote his new movie Bruno, from his GQ layout and MTV Awards Eminem stunt to the series of global premiere stunts, from London to L.A. to Sydney, is more fun than the movie itself. While his performance art gives us a bit of distance, in the movie Larry Char...
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Overture Ups Ante
As Overture Films lines up their 2009/2010 slate--hoping for a breakout--Wednesday they announced development of Celeste & Jesse Forever, a divorce rom-com co-written by and co-starring Rashida Jones (I Love You Man, Parks and Recreation) and Will McCormack (Must Love Dogs, Syriana). Team Todd (Aus...
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Six Lessons of Summer Box Office
First the media touted the uptick in 2009 theatrical business, now they're pointing to a downturn compared to last summer's b.o., a few big flops and the absence of blockbusters. "Through Sunday, summer B.O. revs stood at $1.46 billion, compared to $1.47 billion last year," reports Variety.
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Transformers' LaBoeuf: Troubled Star
What a difference two years makes. The picture on left of Shia LaBeouf ran in Parade Magazine when Disturbia made him into a star. The photo on the right ran this week in Parade in advance of Transformers: Revenge of the Fallen. (Here's http://www.variety.com/review/VE1117940483.html?categoryid=31&c...
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The Hangover Beats Up, Universal Loses on Land of Lost
Americans who are cinching their belts and making do with less flocked to cinemas over the weekend to watch a group of grown men exercising no restraint whatsoever. The Hangover was the perfect antidote to a nation on a fiscal diet.
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Don't Feel Sorry for Michael Bay
Nobody likes Michael Bay. Give the media a big fat target like a Forbes "who is richer" entry, and they will not resist piling on. New York's Vulture even calls him "the mogul of mindlessness." Lest we feel sorry for him, the guy owns Digital Domain and gets 10% of the gross on the Transformers movi...
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MTV Movie Awards: Twilight, Bruno vs. Eminem
The MTV Movie Awards, hosted by Andy Samberg, were the usual lackluster, pseudo-hip, mainstream youth alternative to the Oscars--and huge Hollywood marketing opportunity. Summer movies from Paramount (Star Trek, Transformers 2 and G.I. Joe: Rise of Cobra) and Warner Bros. (The Hangover) got promoed,...
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Cannes Day One: Up Up and Away
Cannes master promoter Thierry Fremaux knows what he is doing: the photo taken from the Debussy stage of the Cannes press corps wearing 3-D glasses will be seen everywhere. (They had to be returned.) I started out the morning in tears during Up , which as Disney chairman Dick Cook puts it, is Pixar'...
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Star Trek Will Open Huge: $100 Million?
Star Trek will open huge, and some prognosticators are heralding the year's first $100 million weekend. That's not what the advance tracking shows, which is trending toward older males, or what Paramount wants anyone to believe. But word travels fast. And I will bet that the movie will outpace expec...
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Dark Knight Ripple Effect: Dark Summer Movies
It's not like the Terminator franchise was ever light, exactly. But in the post-Dark Knight era, summer action movies--even Star Trek--are trending dark and edgy, and Terminator Salvation, Angels & Demons, and Transformers: Revenge of the Fallen certainly fit the bill. Word on Harry Potter and the ...
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