Earlier this year, right as the first trailer was about to be released, and or just after, this site, and hell, this writer, spoke on behalf of this site and said the #1 comic book movie we were looking forward to this summer was Matthew Vaughn's "X-Men: First Class."
Read More »Hooray for Hollywood, or something. The 2011 box office finally snapped out of its doldrums with more reheated crap, “Fast Five” opening to a spectacular-for-Universal $83 million. The car blockbuster’s weekend surpasses “The Lost World: Jurassic Park” as the biggest opening weekend in Universal his...
Read More »Hollywood doesn’t really recognize the seasons as clearly as you. Which is why even though you’re in school, summer begins in May, and even though you still have a full month of spring, that period usually closes in Hollywood around this time every year. In 2011, “summer” is beginning even earlier w...
Read More »There’s no way to sugarcoat this: it’s been a dismal year at the box office. Studios have their fingers crossed in regards to a tepid-looking summer schedule, but many were hoping the season could be kick(punch)-started early with a strong April, as two new films were tracking well over $40 million ...
Read More »Found-Footage Superhero Flick 'Chronicle' Lands February 3rdThe time at which big tentpole movies were limited to a few months a year -- the May-July summer season, and the period between Thanksgiving and Christmas -- is long gone. "Alice in Wonderland" made a billion dollars from a March release last year, and 2011 so far has already seen "The Green Hornet," a film that once upon a time would have been seen as summer fare, open in the reputed wilderness of January, something that would have been unheard of only a few years ago. Now, 20th Century Fox have slated a couple of their hopefuls for 2012 and, while both are films that could well hav...
Read More »Earlier in the year, the tepid box office returns were something to be ignored, as 2011 was competing with the previous year, with both “Avatar” and then the anomaly of “Alice In Wonderland” each raking in a cool billion. Well, it’s April, and it’s time for Hollywood to panic. There have been no genuine out-of-the-box hits so far this year and lots of flops, and the two (barely) $100 million grossers considered underperformers (“Rango” and “Just Go With It”). Let’s face it, part of it is a failure of marketing, but the blame must be laid on inadequate product. Even when it comes to the early year doldrums, this has been a banner year for garb...
Read More »This Summer, You Will Believe A Planet Can RiseThose damn dirty apes at Fox can't stop monkeying around with the next film in the "Planet of the Apes" series. First, they went ahead and offered it to every major director only to be turned down. Then they ordered multiple rewrites despite already having a release date. Finally, they declared June 24th to be the day audiences would see "Cesar," though they had already changed the name to "Rise Of The Apes." Then, of course, they bumped the film to Thanksgiving to allow for more time to finish the special effects. Then, at some point, they must have replaced the special effects guys with wizards...
Read More »While Universal’s animated division remains behind Disney and Dreamworks, “Hop” became their second straight surprisingly big opening this weekend, collecting $39 million. Most called the heavily-promoted film in the high 20’s, low 30’s, but like “Despicable Me” before it, the film definitely connected with family audiences in its first frame. While “Despicable Me” eventually collected $544 million globally with a much bigger opening, “Hop” isn’t expected to bust the doors down. But due to the seasonal and family appeal, expect this thing to have legs, and while they initially weren’t counting on $100 domestic, that should be easily surmounta...
Read More »Demographics matter. You want to say, well, screw the numbers, let’s just make a movie for everyone! But considering the multiple sources of entertainment in our multimedia worlds, whatever doesn’t automatically turn us on will turn us off. Because of this, Zack Snyder’s “Sucker Punch” turned people off. It was an action fantasia, a genre normally attractive to teenage boys, but it featured only girls, an immediate turnoff for that demographic. And it didn’t appeal to women, who noticed the marketing campaign centered around cacophonous violence and mayhem, not usually a drawing point for females. It wasn’t made for kids, but the heavily-CGI’...
Read More »We're beginning to suspect that someone at 20th Century Fox's marketing department is deliberately fucking with Matthew Vaughn, perhaps as revenge for bailing on "X-Men: The Last Stand" all those years ago. For some time, the "Kick-Ass" director's return to the mutant franchise, in the form of prequ...
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