Audience
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The Next Step Towards Your Personalized Pleasure Planet
Suggestion engines tell you what might appeal to you: i.e. you loved "REPULSION" and "CACHE", so you will also like "MARTHA MARCEY MAY MARLENE". But if you are at all like me, you've already found enough movies to get you well past your life expectancy rate. It's now more you crave, but less!
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What Are Americans Content Consumption Preferences?
Per Hollywood Reporter:according to a March study from PricewaterhouseCoopers. PwC reported that the Netflix model of mailing DVDs is No. 1 with consumers, with 43 percent of Americans doing it, while the subscription streaming service where Netflix also is dominant is No. 2 at 32 percent. Third is ...
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Guest Post by Ross Howden: "How Do You Sell A Film That's Being Given Away?"
The most important thing for filmmakers is to have an audience. Survival (aka Economic Returns) probably falls next on the list. Using the available tools to distribute and aggregate, are these two pursuits compatible?
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Guest Post: Hal Siegel "Virality And The Potential Of Social Films”
It is only through our communal efforts, and subsequent sharing of our processes, successes, and failures, that we will find a way for our creative work to find & build audiences, transform them into communities, and as a result build a new creative middle class that will able to support themselves ...
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Guest Post: Ava DuVernay "What Color is Indie?”
Back in January I heard of Ava DuVernay for the first time when the NYTimes ran a story on her new distro initiative. I thought "wow, there's a good idea, that can be replicated in many forms." It lifted my spirits, but then the assault of super-abundance of everything pulled my attention elsewher...
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Guest Post: Bob Ray "Bringing It To The People, The Badass Way"
How do you do it? If the mainstream industry and the mainstream festivals are not responding to your work, does it mean there's no audience or community for you work? HELL, NO! You just have to bring it to where they are. It might be hard. It might be grueling. And it will be brutal, but it ca...
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Power The Power: "Adventures of Power" finds 100,000 fans without a traditional release
I've written a lot about the increasing responsibilities of filmmakers and the absolute need to focus on audience/community building. How to we get our work seen in an entertainment economy that has shifted from being based on scarcity and control, to one of super-abundance and ever-increasing acce...
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What Did We Miss? The Overlooked Movies Of 2010
What's with all the attention for the movies that everyone saw? Spirits, Oscars, Critics Groups: doesn't it sometimes seem like the wrong emphasis? All this money is spent, all this noise is made, for what we have all already have seen. Okay, I get it. If you are reading this, you are not like regular people anyway. You probably go to the movies, and all the events of this weekend are actually for the folks that don't go to the movies. Is it ironic that people watch the Oscars, but don't want to pay to see movies (but that's something for later). If we started our own awards show for the films that needed more love than what they got, ...
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