Blade Runner

Alcon Entertainment Secures Rights To 'Blade Runner' Prequels & Sequels

What's that? You have an iconic piece of cinema? But what? It's only a stand-alone piece of film, but it's so cherished you could milk it for a zillion more dollars because it's so well respected and beloved and you haven't done that yet? Cha-ching! Sorry, people this is how it now works. Ridley Scott's "Blade Runner" has just too much damn brand equity to simply squander in the pantheon of words and sentiments that say, "lord, that's such a classic movie." Modern business thinking demands that you quantify brand equity into some kind of capital and thus more "Blade Runner" films await us even though most of us are thinking we should all just...