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Branded entertainment

  • Thompson on Hollywood

    Target Aims for Branded Entertainment Trend with Short Film 'Falling Into You'

    Target is taking big strides into branded entertainment with the 12-minute short film "Falling Into You," which shows off more than 100 fall season fashion, home and beauty items, while starring the likes of Kristen Bell, Nia Long and Zachary Abel. The short is directed by regular "Mad Men" helmer P...

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