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Branded entertainment

  • Indiewire
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    Here's How to Do Branded Content: The Weinstein Company's Lexus Film Series Gets it Right

    The Weinstein and Lexus partnership is giving global, online audiences quality commercials presented as short films.

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  • Indiewire
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    Filmmaker Daryl Wein on Partnering with VICE and AT&T for a Short Film, and What Working With Brands Means for Indie Filmmakers

    For indie filmmakers who are wondering when and how their big break will come, the route through which to get financing and distribution can be a very troublesome one to say the least.

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  • Thompson on Hollywood
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    Target Aims for Branded Entertainment Trend with Short Film 'Falling Into You'

    Target is taking big strides into branded entertainment with the 12-minute short film "Falling Into You," which shows off more than 100 fall season fashion, home and beauty items, while starring the likes of Kristen Bell, Nia Long and Zachary Abel. The short is directed by regular "Mad Men" helmer P...

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