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Daily Read

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    Twitter Effect, Toronto Preview, Hardwicke, Singer Choose Branded Projects, Moore Trailer

    Hollywood execs are coming to the uncomfortable realization that the Twitter Effect will inexorably change their business. No more tricking audiences into buying one weekend on a bad movie, they're realizing. Now movies may actually have to be good. The horror! Michael Sragow lays out the ways that ...

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    Tracking Brad Pitt, EW Fall Movie Preview, The Wizard of Oz

    There are two schools of thought among online sites. Increase your traffic measurements via page views by creating as many clickable pages as possible. Which means everybody is creating photo galleries with captions and lists that force you to click on every page. It drives me crazy. Good news: AOL ...

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    Redbox Wars, Stone Rewrites History, Happy Feet 2, The Week Scores

    The Redbox Wars are fascinating, as Patrick Goldstein reveals in the LAT. He calls the studios fighting Redbox the "Napster Nightmare for the movie business." A U.S. district judge ruled against Redbox Monday,reports Paid Content:

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    Leibovitz's Money Meltdown, HuffPo and Facebook Go Social, Media Hotspots

    Annie Leibovitz is astonishingly successful for a journalist. Or an artist. I'd be happy scoring $2 million plus a year.

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    Woodstock Now & Then, Mad Men Ads, Journalism Online, Shah Rukh Khan

    The U.S. treatment of Bollywood star Shah Rukh Khan stirs up a ruckus back in India. Shalini Dore and Jon Brooks explain.

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    Portfolio Returns, Hughes' Death Place, Celebs Shill on Facebook

    Movieline writer Stu Van Airsdale tracked down the site where John Hughes left this mortal coil.

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    Avatar Day, Sony Acquires Parnassus, Tarantino, Screwball Ladies

    We've been tracking news that Sony Pictures Classics would release The Imaginarium of Dr. Parnassus this fall. But as the NY-based specialty division rigorously refuses to confirm these talks, the rumors spread around the internet until Variety figured out a way to write the story so that Sony World...

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    Movies Go to Facebook, Legos, Lebanon, Redbox and Wellywood

    Media Watch: Vibe could be coming back to--digital--life, while it looks like those wild and crazy salad days at Conde Nast are finally over.

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    Cameron on Avatar, Roberts Reads Books, Leibovitz's Problems

    The LAT's Geoff Boucher talks Avatar with James Cameron.

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    Weekend Box Office, Surviving Newspapers, Revisiting the 80s

    It's no surprise that G.I. Joe, which has been described as a bad movie that is fun, grossed $100 million around the world this weekend. But the $175-million action adventure's 18% drop from Friday to Saturday suggests that word-of-mouth could cause a sizable plummet next weekend. Judd Apatow's Funn...

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