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Diary Of A Wimpy Kid: Rodrick Rules

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    Weekend Box Office: 'Hop' Defeats Four Newcomers; 'Your Highness' Flops Loudly And Rudely

    Earlier in the year, the tepid box office returns were something to be ignored, as 2011 was competing with the previous year, with both “Avatar” and then the anomaly of “Alice In Wonderland” each raking in a cool billion. Well, it’s April, and it’s time for Hollywood to panic. There have been no genuine out-of-the-box hits so far this year and lots of flops, and the two (barely) $100 million grossers considered underperformers (“Rango” and “Just Go With It”). Let’s face it, part of it is a failure of marketing, but the blame must be laid on inadequate product. Even when it comes to the early year doldrums, this has been a banner year for garb...

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    Weekend Box Office: Kids Come Out For 'Hop,' 'Sucker' Thoroughly 'Punch'ed

    While Universal’s animated division remains behind Disney and Dreamworks, “Hop” became their second straight surprisingly big opening this weekend, collecting $39 million. Most called the heavily-promoted film in the high 20’s, low 30’s, but like “Despicable Me” before it, the film definitely connected with family audiences in its first frame. While “Despicable Me” eventually collected $544 million globally with a much bigger opening, “Hop” isn’t expected to bust the doors down. But due to the seasonal and family appeal, expect this thing to have legs, and while they initially weren’t counting on $100 domestic, that should be easily surmounta...

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    Weekend Box Office: Zack Snyder & Warners Get 'Sucker Punch' From 'Wimpy Kid'

    Demographics matter. You want to say, well, screw the numbers, let’s just make a movie for everyone! But considering the multiple sources of entertainment in our multimedia worlds, whatever doesn’t automatically turn us on will turn us off. Because of this, Zack Snyder’s “Sucker Punch” turned people off. It was an action fantasia, a genre normally attractive to teenage boys, but it featured only girls, an immediate turnoff for that demographic. And it didn’t appeal to women, who noticed the marketing campaign centered around cacophonous violence and mayhem, not usually a drawing point for females. It wasn’t made for kids, but the heavily-CGI’...

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    Watch: Trailer For 'Diary Of A Wimpy Kid: Rodrick Rules' Relies On Good Ol' Poop & Burp Jokes

    Ok, while it wasn't a big office sensation, "Diary Of A Wimpy Kid" was still a smashing success by anyone's standard. Made for a paltry $15 million, the picture went on to earn $64 million. Not too shabby. In fact, Fox 2000 was so impressed that last summer they put a sequel on the fast track and lo...

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