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    Three Tools to Unlock Bright Star's Online Potential

    In the second of a series of service pieces about independent film marketing, digital consultant Chris Dorr uses Bright Star as an example of a movie that has not taken full advantage of its online potential. He offers three ways the film could unleash the passion online that is in such evidence ons...

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    Movies Go to Facebook, Legos, Lebanon, Redbox and Wellywood

    Media Watch: Vibe could be coming back to--digital--life, while it looks like those wild and crazy salad days at Conde Nast are finally over.

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    Fans, Friends & Followers: Playbook for the Social Media Age

    Cinematech blogger Scott Kirsner drank the digital Kool-aid some time back. So the author of 2007's The Future of Web Video and 2008's Inventing the Movies decided that he had to self-publish his newest book, Fans, Friends and Followers. "If I was writing that artists had to be their own entrepreneu...

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    Netflix and Facebook Are Friends

    onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false">It doesn't take a rocket scientist to figure out that social networking is the the next growth area for movies. Thus i...

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