Marketing

'Insert Me Anywhere': Netflix Offers Up Tobias Fünke's Internet Video Audition Reel

With "Arrested Development" set to make its return via Netflix on May 26th, the streaming platform has been stepping up marketing efforts with some innovative approaches to touting the long-absent show.

WATCH EXCLUSIVE VIDEO: Ira Deutchman's Sundance Art House Convergence Keynote on Independent Marketing

Anyone wondering about the future of the film industry should pay heed to Ira Deutchman's warnings about sticking to the same old ways. They aren't going to work much longer. Think local and consider appointment cinema, he suggests wisely. "There's too little commercial product chasing too many scre...

Digital Distributor Cinedigm and BitTorrent Partner to Promote 'Arthur Newman' Starring Firth and Blunt

BitTorrent, the peer-to-peer file-sharing program that has always been a source of discontent and controversy in the film industry, will now be used for the first time as a distribution platform. (Read here how HBO's "Game of Thrones" conquered the BitTorrent piracy record.)

'Ender's Game' Teaser Poster Strikes Wrong Note

I've been excited about new sci-fi epic "Ender's Game" (November 1) not because I'm a fan of the original Nebula and Hugo-winning 1985 novel by Orson Scott Card, but because Roberto Orci, who wrote the two recent "Star Trek" movies with partner Alex Kurtzman, is producing.

Why 'Jack the Giant Slayer' Flopped

The dwarfish $28 million domestic that Warner Bros.' “Jack the Giant Slayer” grossed over the weekend was what? A surprise? That the wheel-spinning Bryan Singer would make a soulless 3-D disaster film out of a timeless children’s story was hardly a shock. But the film’s anemic showing was indicativ...

Interactive: The Music Behind 'A Late Quartet'

VIDEO: Paramount Creates 'Flight' Hybrid TV Spots Aimed at Academy

Paramount never gives up on trying effective new ways to reach Academy members. They've found in recent years that online video spots--like the one they created to show how Brad Pitt was transformed into Benjamin Button in the David Fincher film--are very effective with Academy members. They actuall...

PR News: Longtime MRC Stalwart Blumberg Moves to Sunshine Sachs

Year in year out, press agents can make my life easy or difficult. Michele Robertson and long-time lieutenant Brooke Blumberg at LA boutique PR firm MRC, who work with Warner Bros., among other clients, have long been a pleasure to work with. Blumberg is now moving on to bigger NY/LA PR firm Sunshin...

Bumble Ward Talks Leaving Fox

Bumble Ward is out as PR chief at Twentieth Century Fox. "It was a mutual parting of the ways," she says. Her contract expires February 29, 2013, but she left the studio Monday. "We had different approaches."