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Marketing

  • Thompson on Hollywood
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    Dwight Caines Moves Into Sony's Top Marketing Spot

    More and more, executives who know the digital universe are moving up the studio ranks. See Kevin Tsujihara at Warners and Amy Powell at Paramount, and now Dwight Caines at Sony. He replaces respected outgoing marketing president Marc Weinstock, who was himself a rising star when he moved to the stu...

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  • Indiewire
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    Read the Twitter Discussion That Became the DVD Cover for 'Room 237'

    The story behind the DVD cover for the documentary "Room 237" is intriguing enough that it could theoretically warrant its own a behind-the-scenes conspiracy theory documentary.

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  • Thompson on Hollywood
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    TIFF: 'Rush' Director Ron Howard, Star Chris Hemsworth and Hans Zimmer Do Facebook Q & As

    As part of Universal's Toronto International Film Festival press junket for Ron Howard's Formula 1 racing flick "Rush" (September 20), this Sunday at noon before the film's world premiere, Howard and star Chris Hemsworth will conduct their first ever Facebook Q&A. They'll also answer fan questions o...

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  • Indiewire
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    Attention Film Marketers: Don't Try to Scam Reddit

    Don't try to cheat Reddit. The news aggregation site is on to film marketers trying to game the site and recently caught Warner Bros. staffers trying to plug "Getaway."

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  • Women and Hollywood
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    Summer's Final Thoughts: Wonder Woman, Strong Women, Indie Women and All the Women in Between

    This summer will be remembered for, among other things, the fact that male superheroes and male non superheroes were practically all the we saw onscreen.

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  • Thompson on Hollywood
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    'The Butler' Close to 'The Help''s Opening Numbers; Holdovers 'We're the Millers' and 'Elysium' Beat Other Newcomers

    "Lee Daniels' The Butler" delivered as a major number one success for The Weinstein Co., exceeding most predictions. But the overall weekend marked another summer disappointment. Three of this week's four openers fell from their Friday starts, showing bad word of mouth and lack of interest. "Kick-As...

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  • Thompson on Hollywood
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    Marlon Brando Stays Honest, Flirts, Dissembles, Speaks French in String of 1965 Press Interviews (VIDEO)

    Plus ca change, plus c'est la meme chose. A great actor strives to remain authentic under the most trying circumstances. Check out this series of press interviews with Brando--he admitted to promoting "Morituri," a movie most of his interlocuters had not yet seen, and his interviewers seemed to be t...

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  • Women and Hollywood
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    Huff Post Live: Where Did the Women Go

    I participated in a Huff Post Live conversation yesterday with some great folks including producer Lynda Obst about the lack of women on screen this summer. Check out our conversation.

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  • Women and Hollywood
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    Sony Pictures Classics Only Counting on Women for Austenland

    Sony Pictures Classics (SPC) has made a calculated decision that the audience for the upcoming Jerusha Hess (who co-wrote Napoleon Dynamite) directed film will be predominantly women. They are so sure of the decision that their marketing plan is focused only on women.

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  • Women and Hollywood
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    Girls Are More Than Just Princesses

    As we've reported about before, images aimed at young girls in the media don't have much variety. As The Geena Davis Institute in Media has researched only 28.3% of speaking roles in family films are female and rarely are they in positions of power.

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