Marketing
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Six Things I Learned at the Maryland Film Festival, from the Indie Marketing Gap to Upcoming Divine Doc
To get some answers to the myriad questions facing filmmakers these days, directors Joe Swanberg ("V/H/S"), Craig Zobel ("Compliance") and Rachel Grady ("Detropia") hosted the fest's second annual one-day film conference, attended by a stimulating mix of knowledgeable filmmakers, exhibitors, distrib...
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Press Release to Toh! from The Esteemed Dictator of The Republic of Wadiya
To sell his upcoming film "The Dictator" (May 16), Sacha Baron Cohen, as is his wont, is immersing himself in character. Following Cohen's opening promo salvo --his intentional slip-up on Ryan Seacrest on the Oscar red carpet--Paramount now has blasted an official "press release" from the Esteemed D...
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Anderson's 'Moonrise Kingdom' Characters Reveal Themselves in Multi-Site Scavenger Hunt
One recent marketing trend involves luring potential moviegoers into engaging with your product via interactive engagement. Call it marketing via scavenger hunt.
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Marketing Movie Marketing Takes Meta-Promo Too Far
I once got into a debate on Twitter about whether it was a journalist's job to post trailers and posters and new photos of upcoming movies--thus helping distributors to market their product.
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New York Yankees Take Stand Against Bullying (Video)
As "Bully" breaks wider this weekend, Harvey Weinstein has pulled in the heavy hitters to sell his anti-bullying message. He persuaded the top of the New York Yankee batting order to do a 30-second PSA against bullying during spring training in Tampa, Florida. Whether team manager Joe Gira...
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James Cameron's 'Titanic,' Then and Now, in 3-D: "A Window Into a World"
Count on James Cameron. Looking at "Titanic" in its glorious $18-million 3-D restoration--released (also in 2-D) on the 100th anniversary of the sad night the great ship went down--I was reminded of what a huge accomplishment the picture was back in 1997.
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Insanity of Foreign Movie Posters: From 'Big Lebowski' to 'Apes'
Ever feel like American movie posters are a watered down lost art? They often are, especially when compared to their foreign counterparts...
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How Your Film Can Put Pinterest to Work
Is Pinterest just another social networking site or is it the wave of the future? I know, collective groan. But here is why Pinterest might be a site you should consider using for your production.
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Take a Tour of the Capitol, 'The Hunger Games' Virtual City
Immerse yourself into the world of Panem with a tour of "The Hunger Games"'s capital city. You can enter by train, just like Katniss, to enjoy this exclusive personalized extension of the film and book...
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'The Hunger Games' Home Run; How the Filmmakers Did It
It's one thing to know that a book could launch a movie franchise-- and another to deliver it. Compare and contrast the respective fates of two would-be franchises: "John Carter" and "The Hunger Games." One was produced by a major studio under inexperienced new management, who put their trust in a r...
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