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Marketing

  • Thompson on Hollywood
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    PR News: Longtime MRC Stalwart Blumberg Moves to Sunshine Sachs

    Year in year out, press agents can make my life easy or difficult. Michele Robertson and long-time lieutenant Brooke Blumberg at LA boutique PR firm MRC, who work with Warner Bros., among other clients, have long been a pleasure to work with. Blumberg is now moving on to bigger NY/LA PR firm Sunshin...

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    Bumble Ward Talks Leaving Fox

    Bumble Ward is out as PR chief at Twentieth Century Fox. "It was a mutual parting of the ways," she says. Her contract expires February 29, 2013, but she left the studio Monday. "We had different approaches."

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    RIP PR Pioneer Lois Smith: Tributes from Kingsley, Siegal, O'Donnell

    Lois Smith, who died last weekend from complications due to a fall, helped to define modern PR. Back in 1971, she founded, along with Pat Kingsley (who handled Tom Cruise for years), New York's Pickwick Public Relations, and went on to pursue production at Marble Arch and United Artists before retur...

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    Oscar Watch: Spielberg's 'Lincoln' Faces Marketing Challenges; Fiery New Trailer Targets Political Wonks During Presidential Debate

    An intense and patriotic new trailer for Steven Spielberg's "Lincoln" (November 9) premiered during the presidential debate. Political news wonks may seem an odd target audience for a Hollywood movie, but it makes sense for a period drama that is essentially about governing. "Lincoln" spends most of...

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    'Paranormal Activity 4' Invites Fan Participation

    When found-footage movie "Paranormal Activity" premiered in 2009, Paramount digital marketing started engaging with movie fans in a direct way. They encouraged viewers to create their own spoofs and renditions of the D-I-Y film.

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    Marketing Watch: 'Frankenweenie' E-Book Free on iTunes

    Disney's promo materials on Tim Burton's "Frankenweenie" have been innovative and choice. Their latest offering is a content-rich e-book tie-in. "Frankenweenie: An Electrifying Book" provides a behind-the-scenes examination of the world of the original 1984 short film that inspired the upcoming fea...

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    Watch Clip: Dystopian Sci-Fi 'Branded' Reveals Mind-Bending Marketing Critique of Marketing

    The plot of "Branded" (Roadside Attractions, September 7), is grandiose, even absurd. A marketing guru figures out that advertising has altered people's brains, so he attempts to dismantle the marketing machine. Check out the strange imagery in the trailer and clips below.

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    Is The Best Way To Market a New Series To Let People See It Early Online?

    Yesterday the pilot for "The Mindy Project," "Office" star Mindy Kaling's new TV series, went live online courtesy of Hulu, almost a full month before the show's scheduled on-air premiere on September 25. Also getting an early internet preview window is fellow Fox co...

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    Alexander Skarsgard's Calvin Klein Encounter: Shades of Christian Grey?

    "True Blood" star Alexander Skarsgard sizzles in this Calvin Klein ad for Encounter perfume for men. THR suggests that he's auditioning for the lead role in "Fifty Shades of Grey." Certainly the folks who made the ad had that color pallette--and erotic heat--in mind.

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    Adults Crave Original Content while Tentpole Enthusiasm Wanes

    The Austin Film Festival's film program director Stephen Jannise argues that "a new demographic is there for the taking"...

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