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Marketing

  • Women and Hollywood
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    Girls Are More Than Just Princesses

    As we've reported about before, images aimed at young girls in the media don't have much variety. As The Geena Davis Institute in Media has researched only 28.3% of speaking roles in family films are female and rarely are they in positions of power.

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    Former Fox PR Chief Bumble Ward Establishes Hive Communication Collective Focused on Social Media and Philanthropy

    LA-based film and social media maven Bumble Ward, who in October 2012 left her post as publicity EVP at Twentieth Century Fox, has co-founded a new social strategy hub for art and philanthropy, Hive Communication Collective.

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    Exclusive: Check Out the Striking New Poster for Upcoming HBO Doc 'The Out List'

    As a portraitist, Timothy Greenfield-Sanders has moved fluidly between the worlds of photography and documentary: his work is on display at The Museum of Modern Art and The National Portrait Gallery, and he's produced and directed eight films, nearly all of them in collaboration with HBO. His newes...

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    'Night of the Ad Eaters' Festival Celebrates Best of Global Advertising

    In the midst of a world tour, producer Jean Marie Boursicot's 30-year-old international advertising cinema festival, "The Night of the Ad Eaters," is hitting L.A. for one night on May 31 at the American Cinematheque's Egyptian Theatre. The special three-hour event features hundreds of the world’s mo...

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  • Indiewire
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    'Insert Me Anywhere': Netflix Offers Up Tobias Fünke's Internet Video Audition Reel

    With "Arrested Development" set to make its return via Netflix on May 26th, the streaming platform has been stepping up marketing efforts with some innovative approaches to touting the long-absent show.

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    WATCH EXCLUSIVE VIDEO: Ira Deutchman's Sundance Art House Convergence Keynote on Independent Marketing

    Anyone wondering about the future of the film industry should pay heed to Ira Deutchman's warnings about sticking to the same old ways. They aren't going to work much longer. Think local and consider appointment cinema, he suggests wisely. "There's too little commercial product chasing too many scre...

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    Digital Distributor Cinedigm and BitTorrent Partner to Promote 'Arthur Newman' Starring Firth and Blunt

    BitTorrent, the peer-to-peer file-sharing program that has always been a source of discontent and controversy in the film industry, will now be used for the first time as a distribution platform. (Read here how HBO's "Game of Thrones" conquered the BitTorrent piracy record.)

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  • Thompson on Hollywood
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    'Ender's Game' Teaser Poster Strikes Wrong Note

    I've been excited about new sci-fi epic "Ender's Game" (November 1) not because I'm a fan of the original Nebula and Hugo-winning 1985 novel by Orson Scott Card, but because Roberto Orci, who wrote the two recent "Star Trek" movies with partner Alex Kurtzman, is producing.

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    Why 'Jack the Giant Slayer' Flopped

    The dwarfish $28 million domestic that Warner Bros.' “Jack the Giant Slayer” grossed over the weekend was what? A surprise? That the wheel-spinning Bryan Singer would make a soulless 3-D disaster film out of a timeless children’s story was hardly a shock. But the film’s anemic showing was indicativ...

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    Interactive: The Music Behind 'A Late Quartet'

    Interactive: The Music Behind 'A Late Quartet'

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