Marketing
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Thompson on Hollywood3 commentslike0tweet5
Watch Two New Clips from Disney's Mis-Marketed 'John Carter' -- 'Avatar' or 'Stardust'?
Disney is battling a tsunami of bad buzz -- or worse, disinterest, due to ineffective marketing and a lousy Super Bowl spot -- in Andrew Stanton's $250 million sci-fi epic "John Carter." The Mars adventure crammed with performance capture aliens doesn't hit the ground until March 9.
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Thompson on Hollywood6 commentslike2tweet12
Super Bowl 2012 Movie Ads UPDATE: Full-Length 'John Carter,' 'Battleship,' Ferris Bueller for Honda, 'Hunger Games,' 'Avengers,' 'Star Wars: Episode One 3D'
Thirty seconds of Super Bowl screen time will cost an advertiser $3.5 million. In exchange for this pretty penny, that half minute will reach some 111 million viewers. And a catchy TV spot will go viral and far outshine that number.
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Women and Hollywood2 commentslike18tweet38
Sundance 2012 Success Story: Ava Duvernay
One of the biggest success stories out of Sundance is Ava Duvernay.
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Women and Hollywood25 commentslike16tweet9
Is Haywire a Game Changer?
I know I am dating myself when I can say that I knew nothing about MMA - mixed martial arts - before I saw the film Haywire. I'm not the kind of person who tunes in to see women beat each other up in cages or in arenas or quite frankly anywhere. Not my kind of thing.
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Thompson on Hollywood1 commentlike4tweet4
MLK Weekend Box Office: 'Contraband' Steals Thunder from 3-D 'Beauty and the Beast' UPDATED
With three new films opening in wide release, Universal’s “Contraband” easily captured the top spot at the boxoffice. During the four-day Martin Luther King Jr. holiday weekend the Working Title film tracked an estimated $28.8 million at theaters, which exceeded pre-release ex...
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Thompson on Hollywood1 commentlike0tweet4
Ricky Strauss Takes Disney Marketing Presidency UPDATED
One of the topics of discussion at the Critics Choice Awards last night was who would get the open Disney marketing job. Having given the post to movie business outsider M.T. Carney 19 months ago--which rarely works, unless it's television--Disney Studio chairman Rich Ross was expected to go inside ...
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Thompson on Hollywood1 commentlike3tweet32
Live Chat with Angelina Jolie; Discuss 'In the Land of Blood and Honey' January 12
Here's your chance to chat with Angelina Jolie. She will host a 45-minute live online chat through a partnership with Hearst Magazines, focusing on her writing and her directorial debut, "In The Land of Blood and Honey." On January 12, at 5pm PST, you can chat with Jolie via Cosmopolit...
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Women and Hollywood13 commentslike54tweet23
Hollywood is So Racist That Even George Lucas Can't Get a Movie Made
George Lucas is rolling out his new film Red Tails about the Tuskegee Airmen and he went on The Daily Show to talk about how hard it was to get the film made. He didn't mince words when talking about why he couldn't get a distributor for the film.
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Women and Hollywood0 commentslike1tweet8
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Women and Hollywood1 commentlike0tweet3
The Failed Experiment - The Departure of Disney Marketing Chief MT Carney
Disney tried to shake up it's marketing a year and a half ago when they brought in NY marketer MT (Marie Therese) Carney, a woman with absolutely no experience marketing films. They wanted to think out of the box.
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