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Marketing

  • Thompson on Hollywood
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    Oscar Watch: Spielberg's 'Lincoln' Faces Marketing Challenges; Fiery New Trailer Targets Political Wonks During Presidential Debate

    An intense and patriotic new trailer for Steven Spielberg's "Lincoln" (November 9) premiered during the presidential debate. Political news wonks may seem an odd target audience for a Hollywood movie, but it makes sense for a period drama that is essentially about governing. "Lincoln" spends most of...

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    'Paranormal Activity 4' Invites Fan Participation

    When found-footage movie "Paranormal Activity" premiered in 2009, Paramount digital marketing started engaging with movie fans in a direct way. They encouraged viewers to create their own spoofs and renditions of the D-I-Y film.

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    Marketing Watch: 'Frankenweenie' E-Book Free on iTunes

    Disney's promo materials on Tim Burton's "Frankenweenie" have been innovative and choice. Their latest offering is a content-rich e-book tie-in. "Frankenweenie: An Electrifying Book" provides a behind-the-scenes examination of the world of the original 1984 short film that inspired the upcoming fea...

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    Watch Clip: Dystopian Sci-Fi 'Branded' Reveals Mind-Bending Marketing Critique of Marketing

    The plot of "Branded" (Roadside Attractions, September 7), is grandiose, even absurd. A marketing guru figures out that advertising has altered people's brains, so he attempts to dismantle the marketing machine. Check out the strange imagery in the trailer and clips below.

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  • Indiewire
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    Is The Best Way To Market a New Series To Let People See It Early Online?

    Yesterday the pilot for "The Mindy Project," "Office" star Mindy Kaling's new TV series, went live online courtesy of Hulu, almost a full month before the show's scheduled on-air premiere on September 25. Also getting an early internet preview window is fellow Fox co...

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    Alexander Skarsgard's Calvin Klein Encounter: Shades of Christian Grey?

    "True Blood" star Alexander Skarsgard sizzles in this Calvin Klein ad for Encounter perfume for men. THR suggests that he's auditioning for the lead role in "Fifty Shades of Grey." Certainly the folks who made the ad had that color pallette--and erotic heat--in mind.

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  • Thompson on Hollywood
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    Adults Crave Original Content while Tentpole Enthusiasm Wanes

    The Austin Film Festival's film program director Stephen Jannise argues that "a new demographic is there for the taking"...

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  • Thompson on Hollywood
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    Rotten Tomatoes' Matt Atchity Takes on Critics and Movie Tastemaking

    In MediaBistro's recent "So What Do You Do?" interview with Rotten Tomatoes' editor-in-chief Matt Atchity, he weighs in on the state of film criticism, the discrepancy between critics and the public, and the "pitfall" of journalists being too "indie-focused." Come again?

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  • Women and Hollywood
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    Could Middle of Nowhere Be a Game Changer?

    I had the privilege last week of attending the LA Film Festival gala of Middle of Nowhere written and directed by Ava Duvernay.  If you recall, Ava is the first African American woman to win the best director award at the Sundance Film Festival which premiered the film this past January.  ...

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  • Women and Hollywood
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    Interview with Pink Ribbons Director Lea Pool and Producer Ravida Din

    This is a repost of an interview with the director Lea Pool and producer Ravida Din of the terrific and anger producing documentary Pink Ribbons that was conducted shortly after last fall's Toronto Film Festival.  The film opens in the US tomorrow.

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