Marketing

#Super Bowl Ads: Google Spot

#Super Bowl Ads: Lost/Bud Light Spot

#Super Bowl Ads: Betty White Snickers Ad

#Super Bowl Ads: Leno, Oprah and Letterman Promote The Late Show

Clearly, Jay Leno and David Letterman were not in the same room together for this Late Show Super Bowl spot. Amusing. Leno must be figuring that he'll come out ahead on this one. UPDATE: EW has the back story. It was Dave's idea. Oprah Winfrey tweeted as follows: Yes that was REAL D, J and me. Sho...

Super Bowl Movie Ads: Shutter Island, Prince of Persia, Alice in Wonderland, Last Airbender

I don't watch the Super Bowl game. I watch the ads. CBS has sold out the spots, reports the LAT:

Make Yourself a Na'vi Avatar

Screen Junkies took the McDonald’s Avatar turn-yourself-into-a-Na’vi promo and fed in fifteen celebrities. Hilarious. UPDATE: Unfortunately, McDonalds shut down the promo, but it's still live here.

Avatar Marketing Goes Interactive

Want to stay up-to-date on the latest Avatar promo items, fresh from Fox? Install your very own Avatar widget.

Bendinger Launches Screenwriting Contest

Screenwriter Jessica Bendinger (Bring it On) is going interactive to promote the November 24 release of her Simon & Schuster novel The Seven Rays. She's inviting aspiring screenwriters to adapt any portion of the book into a 2-5 page screenplay in order to win an in-depth consultation with her.

AMC Select Seeks Filmmakers

With a lack of available distributors to handle the spate of indie films seeking theatrical release, some filmmakers are taking matters into their own hands. Doc director Mary Mazzio went directly to a theater chain. Now her movie is playing in eight cities.