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Marketing

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    Na'vi Morphing Stations Coming to a Theater Near You

    If you liked the way Ben Stiller looked at the Oscars or the online make yourself into a Na'vi promo, then get thee to a participating Avatar morphing station. (In L.A. it starts April 16 at The Grove.)

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    EXCLUSIVE: Red Flag Opens 8: The Mormon Proposition in Thirteen Markets Day-and-Date with VOD

    New distributor-on-the-block Red Flag Releasing--led by two ex-Warner Independent execs, Paul Federbush and Laura Kim--is embracing both the digital future and the theatrical past with its first release, the controversial hot-button Sundance doc 8: The Mormon Proposition.

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    Indie Marketing Returns to Word of Mouth

    Ex-Fine Line and Picturehouse marketing executive Marian Koltai-Levine founded Zipline Entertainment "to fill the much needed void between content creators and content providers," she says. After attending the recent SXSW Film Festival, Koltai-Levine sent me this essay about the new state of the ind...

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    Cop Out's Kevin Smith Calls Out Critics and Gets Slammed

    Kevin Smith may be remembered not as a gifted screenwriter and not-so-great director and occasional comic relief player but as the guy who pioneered self-marketing on the internet. He was an early adopter, with movie-poop-shoot.com and other sites; his Twitter account @ThatKevinSmith logs over 1 mil...

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    Lipsky Returns to Distrib Roots

    Distributor-turned-filmmaker Jeff Lipsky--who co-founded October Films with Bingham Ray-- is returning to the fray, bent but unbowed. Here's his announcement:

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    Weekend Preview: Pattinson vs. Damon in Melodramatic Remember Me and Political Green Zone

    Heading into its second weekend, Disney’s Alice in Wonderland will continue to score big numbers. According to Flixster, the Tim Burton fantasy (which has a Tomatoscore of 52%) is pacing about five times ahead of this week’s new releases. That's not hard, because none of the newcomers are crossing o...

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    Movie Research Guru Goetz Goes Indie

    In a bid to run his own show, 23-year market research veteran Kevin Goetz is launching his own full service research and marketing firm, Screen Engine. He has moved into new offices in Beverly Hills and is looking for clients. They won't be hard to find. Goetz, a member of the Academy's PR branch, has been advising the studios on their marketing campaigns for many years, at NRG and then OTX. (Here's Variety.) "I wanted to have a company I could drive in my own direction," he says, "using what my clients have come to expect from me. It's gotten complicated. The numbers are not enough. They want interpretation and strategic understanding of the...

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    Dennis Lehane Talks Shutter Island

    The thing to remember about Shutter Island is that it's closely based on the novel by Dennis Lehane. James Cameron collaborator Laeta Kalogridis wrote the adaptation that lured Leonardo DiCaprio and Martin Scorsese. Read the book and you will see how closely she hewed to the original. Whatever the m...

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    Super Bowl Movie Ads: Pick Movies You Want to See

    Which of the movies advertised on Super Bowl Sunday convinced you to see them? Vote in this poll. My guess before anyone starts voting? Tim Burton's Alice in Wonderland wowed the most eyeballs. Am I right?

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