A SnagFilms company
Trending: Summer Preview,   VOD
Celebrating 16 Years of Film.Biz.Fans.
more

Marketing

  • Thompson on Hollywood
    4 comments
    tweet
    0

    Bad B.O. Weekend: Surrogates, Fame Flop, Capitalism Scores

    by Anne Thompson on September 27, 2009

    It was a nasty weekend for studio openers. Disney's $80-million robot thriller Surrogates, starring Bruce Willis, flopped with an estimated $15-million opening; MGM's sagging fortunes were not buttressed by the ill-conceived $18-million teen musical remake Fame, the only movie they've opened in mont...

    Read More »
    MORE: Box Office, Studios, Marketing, Fall, Disney
  • Thompson on Hollywood
    11 comments
    tweet
    0

    Weekend Box Office: Jennifer's Body Horror Tweener

    by Anne Thompson on September 19, 2009

    As predicted, Jennifer's Body opened soft at the boxoffice. Fox marketed a horror movie aimed at men, who like Megan Fox. Twentieth Century Fox hung the marketing on the Transformers star, but girls don't want to see her. The studio failed to get women to watch Karyn Kusama and Diablo Cody's angry f...

    Read More »
    MORE: Box Office, Genres, Studios, Stuck In Love, Marketing, Fall, Horror, Comedy, Twentieth Century Fox, Diablo Cody
  • Thompson on Hollywood
    8 comments
    tweet
    0

    Toronto Day One: Creation, The Informant!, Jennifer's Body

    by Anne Thompson on September 11, 2009

    The reason why film festivals pick movies like Creation for opening night is that they have all the right credentials: respected producer (Jeremy Thomas) and director (Jon Amiel) and two major stars (Paul Bettany and Jennifer Connelly) willing to show up for the gala TIFF screenings and party. But C...

    Read More »
    MORE: Directors, festivals, Genres, Studios, Stuck In Love, Reviews, Marketing, Steven Soderbergh, Toronto, Period, Horror, Comedy, Biopics, Warner Bros./New Line, Twentieth Century Fox, Diablo Cody
  • Thompson on Hollywood
    0 comments
    tweet
    0

    The Road Will Open November 25

    by Anne Thompson on September 9, 2009

    The Weinstein Co. has been moving around the release date of The Road, trying to figure out what it has. Well, post-Venice and Telluride, where the film earned mostly glowing reviews, it looks like Harvey and Bob Weinstein are going for a holiday play after all on a prime awards season spot, Novembe...

    Read More »
    MORE: Marketing, festivals, Genres, Headliners, Independents, Video, Interviews, Toronto, Telluride, Action, Viggo Mortensen, Weinsteins
  • Thompson on Hollywood
    0 comments
    tweet
    0

    Stringray Sam: Coming Soon to Screens of All Sizes

    by Anne Thompson on September 3, 2009

    Just as several folks steered me to check out Stingray Sam, the episodic six-part serial musical space-western designed for mobile phones that debuted at Sundance 2009, writer-director-musician Cory McAbee, one of many filmmakers these days taking distribution into their own hands, posted the follo...

    Read More »
    MORE: Independents, Indies, Marketing, Exhibition
  • Thompson on Hollywood
    2 comments
    tweet
    0

    Awards buzz, Indie News, Disney Confab

    by Anne Thompson on August 25, 2009

    In Indie news, despite Inglourious Basterds' rousing start, the Weinsteins aren't out of the woods. They weren't taking any chances. They upped their media spend by several millions in the week before the opening, targeting their weakest link, women. It worked. The WSJ explains why the Weinsteins fa...

    Read More »
    MORE: Box Office, Directors, Independents, Studios, Daily Read, Marketing, Summer, Quentin Tarantino, John Lasseter, Weinsteins, Disney
  • Thompson on Hollywood
    8 comments
    tweet
    0

    Avatar Trailer Update

    by Anne Thompson on August 20, 2009

    The response to the Avatar teaser trailer that Fox released Thursday was mixed.

    Read More »
    MORE: Directors, Franchises, Genres, Studios, Video, Marketing, James Cameron, Avatar, Sci-fi, Twentieth Century Fox, Trailers
  • Thompson on Hollywood
    8 comments
    tweet
    0

    Avatar Week: Photo Gallery

    by Anne Thompson on August 20, 2009

    I'm obsessed with Avatar. (The movies of James Cameron are moving inexorably up my flickchart.) The question for me is whether Cameron's ambitious mix of 3-D live-action and performance capture --which cost Fox way more than $200 million-- breaks out beyond the Comic-Con faithful. It feels very sci-...

    Read More »
    MORE: Directors, Franchises, Genres, Studios, Video, Marketing, James Cameron, Avatar, Sci-fi, Twentieth Century Fox, Trailers
  • Thompson on Hollywood
    4 comments
    tweet
    0

    Portfolio Returns, Hughes' Death Place, Celebs Shill on Facebook

    by Anne Thompson on August 14, 2009

    Movieline writer Stu Van Airsdale tracked down the site where John Hughes left this mortal coil.

    Read More »
    MORE: Directors, Daily Read, Media, Marketing, Steven Soderbergh
  • Thompson on Hollywood
    15 comments
    tweet
    0

    Letter to the Studios: How Not to Market Adult Dramas

    by Mike Kaplan on August 5, 2009

    Here's the first of a series of pieces (which do not necessarily reflect my POV) by guest bloggers on various aspects of the entertainment industry. Now based in Nampa, Idaho, Mike Kaplan is a veteran filmmaker (Never Apologize) and marketer who has managed campaigns for Stanley Kubrick (2001: A Space Odyssey) and Robert Altman (Short Cuts) among others. More recently, please note, Kaplan helped to introduce Clive Owen to American audiences with the sleeper hit Croupier and You'll Sleep When I'm Dead. Here's his argument for how the studios are killing adult dramas--through misguided marketing. Kaplan came up in a film industry that made pro...

    Read More »
    MORE: Headliners, Hollywood, Studios, Guest Blogger, Marketing, Julia Roberts, Clive Owen, Universal/Focus Features

fresh from the blogs

browse the blog network »
Skinny Matthew McConaughey Talks New Approach to Roles: 'Mud,' 'Dallas Buyer's Club,' 'Magic Mike' [EXCLUSIVE VIDEO]'

In Theaters

See All »

Recent Posts

  • Gabrielle Union Will Be Chris Rock's ...Shadow and Act
  • Cannes Fest Diary: Le Weekend, from ...Thompson on Hollywood
  • 'Only Kings Understand Each Other' - ...Shadow and Act

the network

indiewire

categories