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Marketing

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    What Went Wrong with Prince of Persia

    I'd rather be watching HBO. That's my new T-shirt mantra. This holiday weekend I'll lay odds, sight unseen, that watching the third installment (HBO Saturday 9 PM) of writer Peter Morgan's Tony Blair trilogy, The Special Relationship, about the British ex-prime minister's relationship with then-pres...

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    Fox Launches Snarky "Don't F**K My Mom" Cyrus Campaign

    Hand it to Fox Searchlight. They know how to get a movie attention.

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    Vulture Offers Free Wi-Fi at Cannes

    In a smart marketing gambit designed to up its profile in the entertainment community, New York Magazine's online site Vulture is providing free wireless at this year's Cannes Film Festival. From May 13-18, Vulture will offer a free digital connection.

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    Gerard Butler Tries to Clean Up Bad Boy Image

    How do you clean up a celeb's rough-and-tumble bad-boy image? With a few well-appointed magazine cover stories.

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    Eggers' McSweeney's Sells Wholphin DVDs

    TOH contributor Cameron Carlson explores McSweeney's innovative DVD experiment.

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    Howl Finds a Home, Will Smith Looks at Sequels, Live Baseball on PS3, Mags See Uptick

    Adam Yauch's Oscilloscope Laboratories has finally acquired U.S. distribution for Sundance opener Howl. O-scope had three nominations at the last Oscars, so the Jeffrey Friedman/Rob Epstein Beat biopic adds a little wind to the distrib's sails. James Franco plays Allen Ginsberg in this historic ev...

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    Na'vi Morphing Stations Coming to a Theater Near You

    If you liked the way Ben Stiller looked at the Oscars or the online make yourself into a Na'vi promo, then get thee to a participating Avatar morphing station. (In L.A. it starts April 16 at The Grove.)

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    EXCLUSIVE: Red Flag Opens 8: The Mormon Proposition in Thirteen Markets Day-and-Date with VOD

    New distributor-on-the-block Red Flag Releasing--led by two ex-Warner Independent execs, Paul Federbush and Laura Kim--is embracing both the digital future and the theatrical past with its first release, the controversial hot-button Sundance doc 8: The Mormon Proposition.

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    Indie Marketing Returns to Word of Mouth

    Ex-Fine Line and Picturehouse marketing executive Marian Koltai-Levine founded Zipline Entertainment "to fill the much needed void between content creators and content providers," she says. After attending the recent SXSW Film Festival, Koltai-Levine sent me this essay about the new state of the ind...

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    Cop Out's Kevin Smith Calls Out Critics and Gets Slammed

    Kevin Smith may be remembered not as a gifted screenwriter and not-so-great director and occasional comic relief player but as the guy who pioneered self-marketing on the internet. He was an early adopter, with movie-poop-shoot.com and other sites; his Twitter account @ThatKevinSmith logs over 1 mil...

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