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Marketing

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    Movie Research Guru Goetz Goes Indie

    In a bid to run his own show, 23-year market research veteran Kevin Goetz is launching his own full service research and marketing firm, Screen Engine. He has moved into new offices in Beverly Hills and is looking for clients. They won't be hard to find. Goetz, a member of the Academy's PR branch, has been advising the studios on their marketing campaigns for many years, at NRG and then OTX. (Here's Variety.) "I wanted to have a company I could drive in my own direction," he says, "using what my clients have come to expect from me. It's gotten complicated. The numbers are not enough. They want interpretation and strategic understanding of the...

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    Dennis Lehane Talks Shutter Island

    The thing to remember about Shutter Island is that it's closely based on the novel by Dennis Lehane. James Cameron collaborator Laeta Kalogridis wrote the adaptation that lured Leonardo DiCaprio and Martin Scorsese. Read the book and you will see how closely she hewed to the original. Whatever the m...

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    Super Bowl Movie Ads: Pick Movies You Want to See

    Which of the movies advertised on Super Bowl Sunday convinced you to see them? Vote in this poll. My guess before anyone starts voting? Tim Burton's Alice in Wonderland wowed the most eyeballs. Am I right?

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    #Super Bowl Ads: The Harry Potter Universal Orlando Ride

    Video: Universal Orlando: Harry Potter

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    #Super Bowl Ads: Google Spot

    #Super Bowl Ads: Google Spot

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    #Super Bowl Ads: Lost/Bud Light Spot

    #Super Bowl Ads: Lost/Bud Light Spot

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    #Super Bowl Ads: Betty White Snickers Ad

    #Super Bowl Ads: Betty White Snickers Ad

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    #Super Bowl Ads: Leno, Oprah and Letterman Promote The Late Show

    Clearly, Jay Leno and David Letterman were not in the same room together for this Late Show Super Bowl spot. Amusing. Leno must be figuring that he'll come out ahead on this one. UPDATE: EW has the back story. It was Dave's idea. Oprah Winfrey tweeted as follows: Yes that was REAL D, J and me. Sho...

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    Super Bowl Movie Ads: Shutter Island, Prince of Persia, Alice in Wonderland, Last Airbender

    I don't watch the Super Bowl game. I watch the ads. CBS has sold out the spots, reports the LAT:

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