Marketing
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Portfolio Returns, Hughes' Death Place, Celebs Shill on Facebook
Movieline writer Stu Van Airsdale tracked down the site where John Hughes left this mortal coil.
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Letter to the Studios: How Not to Market Adult Dramas
Here's the first of a series of pieces (which do not necessarily reflect my POV) by guest bloggers on various aspects of the entertainment industry. Now based in Nampa, Idaho, Mike Kaplan is a veteran filmmaker (Never Apologize) and marketer who has managed campaigns for Stanley Kubrick (2001: A Space Odyssey) and Robert Altman (Short Cuts) among others. More recently, please note, Kaplan helped to introduce Clive Owen to American audiences with the sleeper hit Croupier and You'll Sleep When I'm Dead. Here's his argument for how the studios are killing adult dramas--through misguided marketing. Kaplan came up in a film industry that made pro...
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Mad Men: Create Your Own Avatar
Join Don Draper's world. That's my avatar, ready to share a few drinks with the dapper Madison Avenue ad exec. If only. You too can create your own Mad Men avatar. They're proliferating over the web like kudzu.
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The Hangover Beats Up, Universal Loses on Land of Lost
Americans who are cinching their belts and making do with less flocked to cinemas over the weekend to watch a group of grown men exercising no restraint whatsoever. The Hangover was the perfect antidote to a nation on a fiscal diet.
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Fans, Friends & Followers: Playbook for the Social Media Age
Cinematech blogger Scott Kirsner drank the digital Kool-aid some time back. So the author of 2007's The Future of Web Video and 2008's Inventing the Movies decided that he had to self-publish his newest book, Fans, Friends and Followers. "If I was writing that artists had to be their own entrepreneu...
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Saving Journalism: from Obama to Pincus
President Barack Obama, at the end of his funny, barbed and self-mocking White House Correspondents speech, graciously thanked the assembled press corps for doing their jobs --even when he disagreed with them--and recognized that their profession was under duress. He wished them well as they reinven...
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SnagFilms Docs on YouTube
">YouTube has gone live with long-form feature content. One of the charter partners on the new deal is SnagFilms, which now has a YouTube channel featuring full-length feature documentary films selected from SnagFilms' online library. Their long-form feature collaboration launches April 17.
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SXSW Screens Bruno Footage, Debuts Raimi's Drag Me to Hell
After its success debuting at SXSW such Judd Apatow projects as Forgetting Sarah Marshall last year and Knocked Up the year before, Universal Pics is taking advantage of the hip SXSW demo --and the fest's pre-summer time-frame--to promo two more flicks. The studio will screen the first-ever footage ...
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W Poised to Hit Zeitgeist, But Will It?
Lionsgate threw a party at the Landmark in Westwood Monday night for Oliver Stone's W, which was basically an intimate L.A. premiere for Stone and his cast; the movie will also premiere in New York and the Austin Film Fest. Josh Brolin soaked up the applause, flanked by his father and uncle; everyone agreed that he did a helluva job as George W. Bush, from Yale frat-party boy to reformed drunk and born-again Christian and one of the worst presidents in United States history. James Cromwell also scored big as Bush, Sr. in the father-son drama. Cast members Richard Dreyfuss, Scott Glenn, Ioan Gruffudd, and Noah Wyle were also on hand, along wit...
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IndieWIRE Finds Deep-Pocketed Backer
It makes sense that filmanthropist, doc lover and web enthusiast Ted Leonsis, the former vice chairman of AOL, would not only launch doc-friendly website SnagFilms but would also buy IndieWIRE, the trusted New York-based indie film newswire, social network and hub.
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