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Marketing

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    Avatar Behind-the-Scenes Featurette

    As more finished footage becomes available for James Cameron's Avatar---which is about 75% CG--Fox is releasing more material in advance of the December 18 release.

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    Paranormal Activity is User Generated Content!

    In this fourth installment from frequent guest blogger Chris Dorr, he tries to make sense of what Paramount's innovative viral campaign for Paranormal Activity really means going forward:

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    Oscar Watch: Precious Star Mo'Nique Plays Hard to Get

    Can a film win an Oscar without an all-out campaign? Three movies face an uncertain Oscar future because they may not deliver a full-court press.

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    Bad Lieutenant Deserves Serious Release

    In this day and age, any indie movie that gets a release at all is lucky, I suppose.

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    Twilight Saga: New Moon Clip: Lautner Turns into Wolf

    It's hard to resist the lure of a new Twilight Saga: New Moon clip. The marketing folks at Summit are trying to turn Taylor Lautner into the next Rob Pattinson. He's the new romantic interest for depressed Bella (Kristen Stewart) while her vampire lover has fled the scene (to save her life, natch). ...

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    With Paranormal Activity, Paramount Sets New Marketing Model

    From the start, Paramount online marketing executive Amy Powell knew that she could sell micro-budget horror thriller Paranormal Activity on the Internet.

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    Four Ways to Build a New Open Infrastructure

    Digital pioneer Lance Weiler joins the fray with a modest proposal for how the film industry should embrace innovation as it faces the digital future:

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    Three Tools to Unlock Bright Star's Online Potential

    In the second of a series of service pieces about independent film marketing, digital consultant Chris Dorr uses Bright Star as an example of a movie that has not taken full advantage of its online potential. He offers three ways the film could unleash the passion online that is in such evidence ons...

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    Who is Zoe Keating and Why Should Indie Filmmakers Care?

    New York-based digital consultant Chris Dorr and I had a lively phone conversation Thursday about how independent filmmakers should exploit the internet. He got off the phone and wrote this essay.

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    Zombieland Builds Buzz: Five Clips

    Austin's Fantastic Fest is under way. The movie to fly out of there with the greatest buzz (besides Toy Story 3, which debuted a trailer) is Zombieland. Will this R-rated zombie parody starring Jesse Eisenberg and Woody Harrelson break the horror comedy curse?

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