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Marketing

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    Avatar Marketing Goes Interactive

    Want to stay up-to-date on the latest Avatar promo items, fresh from Fox? Install your very own Avatar widget.

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    Bendinger Launches Screenwriting Contest

    Screenwriter Jessica Bendinger (Bring it On) is going interactive to promote the November 24 release of her Simon & Schuster novel The Seven Rays. She's inviting aspiring screenwriters to adapt any portion of the book into a 2-5 page screenplay in order to win an in-depth consultation with her.

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    AMC Select Seeks Filmmakers

    With a lack of available distributors to handle the spate of indie films seeking theatrical release, some filmmakers are taking matters into their own hands. Doc director Mary Mazzio went directly to a theater chain. Now her movie is playing in eight cities.

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    Oscar Watch: Brothers, Vogue on Nine, Leibovitz Video

    Upbeat Oscar blogger Pete Hammond wonders if Jim Sheridan's Brothers could be another contender for Lionsgate, which already has Precious: Based on the Novel 'Push' by Sapphire well on its way.

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    Avatar Behind-the-Scenes Featurette

    As more finished footage becomes available for James Cameron's Avatar---which is about 75% CG--Fox is releasing more material in advance of the December 18 release.

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    Paranormal Activity is User Generated Content!

    In this fourth installment from frequent guest blogger Chris Dorr, he tries to make sense of what Paramount's innovative viral campaign for Paranormal Activity really means going forward:

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    Oscar Watch: Precious Star Mo'Nique Plays Hard to Get

    Can a film win an Oscar without an all-out campaign? Three movies face an uncertain Oscar future because they may not deliver a full-court press.

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    Bad Lieutenant Deserves Serious Release

    In this day and age, any indie movie that gets a release at all is lucky, I suppose.

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    Twilight Saga: New Moon Clip: Lautner Turns into Wolf

    It's hard to resist the lure of a new Twilight Saga: New Moon clip. The marketing folks at Summit are trying to turn Taylor Lautner into the next Rob Pattinson. He's the new romantic interest for depressed Bella (Kristen Stewart) while her vampire lover has fled the scene (to save her life, natch). ...

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    With Paranormal Activity, Paramount Sets New Marketing Model

    From the start, Paramount online marketing executive Amy Powell knew that she could sell micro-budget horror thriller Paranormal Activity on the Internet.

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