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Marketing

  • Thompson on Hollywood
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    Bad Lieutenant Deserves Serious Release

    In this day and age, any indie movie that gets a release at all is lucky, I suppose.

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    Twilight Saga: New Moon Clip: Lautner Turns into Wolf

    It's hard to resist the lure of a new Twilight Saga: New Moon clip. The marketing folks at Summit are trying to turn Taylor Lautner into the next Rob Pattinson. He's the new romantic interest for depressed Bella (Kristen Stewart) while her vampire lover has fled the scene (to save her life, natch). ...

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    With Paranormal Activity, Paramount Sets New Marketing Model

    From the start, Paramount online marketing executive Amy Powell knew that she could sell micro-budget horror thriller Paranormal Activity on the Internet.

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    Four Ways to Build a New Open Infrastructure

    Digital pioneer Lance Weiler joins the fray with a modest proposal for how the film industry should embrace innovation as it faces the digital future:

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    Three Tools to Unlock Bright Star's Online Potential

    In the second of a series of service pieces about independent film marketing, digital consultant Chris Dorr uses Bright Star as an example of a movie that has not taken full advantage of its online potential. He offers three ways the film could unleash the passion online that is in such evidence ons...

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    Who is Zoe Keating and Why Should Indie Filmmakers Care?

    New York-based digital consultant Chris Dorr and I had a lively phone conversation Thursday about how independent filmmakers should exploit the internet. He got off the phone and wrote this essay.

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    Zombieland Builds Buzz: Five Clips

    Austin's Fantastic Fest is under way. The movie to fly out of there with the greatest buzz (besides Toy Story 3, which debuted a trailer) is Zombieland. Will this R-rated zombie parody starring Jesse Eisenberg and Woody Harrelson break the horror comedy curse?

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    Bad B.O. Weekend: Surrogates, Fame Flop, Capitalism Scores

    It was a nasty weekend for studio openers. Disney's $80-million robot thriller Surrogates, starring Bruce Willis, flopped with an estimated $15-million opening; MGM's sagging fortunes were not buttressed by the ill-conceived $18-million teen musical remake Fame, the only movie they've opened in mont...

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    Weekend Box Office: Jennifer's Body Horror Tweener

    As predicted, Jennifer's Body opened soft at the boxoffice. Fox marketed a horror movie aimed at men, who like Megan Fox. Twentieth Century Fox hung the marketing on the Transformers star, but girls don't want to see her. The studio failed to get women to watch Karyn Kusama and Diablo Cody's angry f...

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    Toronto Day One: Creation, The Informant!, Jennifer's Body

    The reason why film festivals pick movies like Creation for opening night is that they have all the right credentials: respected producer (Jeremy Thomas) and director (Jon Amiel) and two major stars (Paul Bettany and Jennifer Connelly) willing to show up for the gala TIFF screenings and party. But C...

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