New Media & Technology
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'Paranormal Activity 4' Invites Fan Participation
When found-footage movie "Paranormal Activity" premiered in 2009, Paramount digital marketing started engaging with movie fans in a direct way. They encouraged viewers to create their own spoofs and renditions of the D-I-Y film.
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Fandango Hires EW Vet and Oscar Expert Dave Karger as Media Front Man
As the LA Times' Geoff Boucher joins ex-USA Today writer Anthony Breznican at weekly magazine EW, 17-year EW vet Dave Karger is moving on. He is heading away from print reporting to a career as a professional video pundit and media front man. He will now grow his media profile at NBCUniversal...
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What Penske Could Do With Variety
The sands keep shifting under media professionals who thought they knew what they were doing.
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Marketing Watch: 'Frankenweenie' E-Book Free on iTunes
Disney's promo materials on Tim Burton's "Frankenweenie" have been innovative and choice. Their latest offering is a content-rich e-book tie-in. "Frankenweenie: An Electrifying Book" provides a behind-the-scenes examination of the world of the original 1984 short film that inspired the upcoming fea...
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Netflix's Ted Sarandos Talks Original Programming
It is not news that chief content officer of Netflix Ted Sarandos is on the hunt for original programming for the content site, competing for content with the likes of HBO snd Showtime. That's why the DVD rental site, which has been making the transition to online streaming, chased down David Finche...
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Internet Lobby Forms in DC: Facebook, Google, Amazon Join Up
It was an inevitable alliance. Silicon Valley pillars will join together in Washington to form a lobbying group in order to oppose federal restrictions to their industry. A group like this is the first in the Web's history. Called 'The Internet Association,' the roster includes Facebook, Googl...
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IMDb and Kindle Partner on X-Ray for Movies
IMDb and Amazon's Kindle Fire proudly introduce a useful interruption during your feature presentation: "X-Ray for Movies." By tapping on the screen of a movie, the user will be able to see the names and filmographies of each of the actors. The X-Ray program, exclusive to Kindle Fire at the moment...
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Check Out New IPad Magazine 'Backstory': Long, Gorgeous and Deep
You've got to applaud the chutzpah of ex-Creative Screenwriting senior editor Jeff Goldsmith, who has plunked his life savings down on bimonthly iPad publishing experiment: "Backstory." The gorgeously mounted magazine champions scriptwriters by telling their behind-the-scenes stor...
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Allen & Co.'s Sun Valley Media Mogul Guest List Includes Buffet, Zuckerberg, Gates, Murdoch
Allen & Co.'s annual summer Sun Valley, Idaho event next week, where the world's top media moguls gather to talk shop and enjoy swanky outdoor family activities, has a guest list that includes billionaires Warren Buffet, Bill Gates and Mark Zuckerberg.
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Fox Home Entertainment Debuts 'Own the Moments' App, Features Date-Specific Movie Trivia
Twentieth Century Fox Home Entertainment is debuting new mobile app "Own the Moments," which allows fans to get a specific-to-the-day movie "moment" featuring trivia and a clip or photo from a film, ranging from classic to upcoming titles.
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