The departure of Relativity Media marketing and distribution chief Peter Adee June 1 after ten months is a typical "blame the messenger" move. In other words, it's age-old industry practice to scapegoat marketing heads when movies aren't working. Adee came in when Relativity acquired Overture's dist...
Read More »Let Me In is one of those strange tweener movies that is neither fish nor fowl. It was a fall festival hit, but movie audiences like their movies to fit into neat and tidy categories, and this one defiantly refuses to do that. Here's why.
Read More »The most buzzed-about launch of the fall season, The Social Network met (but did not exceed) expectations with a $23-million start, while hard-R vampire thriller Let Me In proved to be a classic tweener: too bloody violent for upscale smart-house crowds and too European for mainstream gore-hounds. Anthony D'Alessandro explains:Sony’s PG-13 Facebook origin myth The Social Network effortlessly clicked its way to the top box office spot with $23 million – a number which was in line with studio estimates, but fell short of crashing any ticket booth’s computer with a fall record. Two R-rated thrillers, Overture’s vampire remake Let Me In and Para...
Read More »Relativity Media is moving forward as Hollywood's newest distributor, finalizing its 2010-2011 release slate with a mix of Overture, Relativity and Rogue titles and a service deal.
Read More »There's only enough room at any distrib for one head of marketing, so recent Relativity Media hire Geoff Ammer, a well-liked marketing vet who was hired as worldwide marketing president by CEO Ryan Kavanaugh in January, is out, as Overture marketing chief Peter Adee moves in.
Read More »Wasting no time, Ryan Kavanaugh's Relativity Media, having acquired Universal's Rogue label and Overture's distribution and marketing divisions, has pacted with Richard Branson's Virgin Group, which has formed a new film and television production arm. The next step for Relativity may be going public...
Read More »One of the more impressive show-reels at Comic-Con was for the vampire thriller Let Me In (the remake of Let the Right One In) directed by Cloverfield's Matt Reeves. Overture Films will open the film October 1, and thanks to new owner Relativity Media, marketing chief Peter Adee assures me, the film...
Read More »Skeptics of Relativity Media's Ryan Kavanaugh will have to admit that the aggressively ambitious 35-year-old Hollywood upstart is serious about turning his financing operation (he puts up the money for three-quarters of the movies made by Sony and Universal) into a real studio. After six years, the ...
Read More »Another indie bites the dust. At a time of serious contraction in the indie market, Overture Films has been on the block since January.
Read More »There's a lot going on in Hollywood this summer, as the economy and DVD declines continue to take their toll on several struggling distributors, from MGM and Lionsgate to the Weinstein Co., Overture and Apparition. MGM is in flux, as it struggles to pull itself back from the brink of bankruptcy and ...
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