This weekend, Universal Pictures opened the horror flick “Mama,” starring actress-of-the-moment Jessica Chastain, to a startling $28.1 million domestic gross over its first three days of release. And while it was produced by a studio, the film has all the earmarks of the low-bu...
Read More »It's simple math. "Paranormal Activity 4" cost $5 million to make, opened to $56 million worldwide this weekend = "Paranormal Activity 5" getting the greenlight. If you keep going to these, they're gonna keep making 'em....
Read More »When found-footage movie "Paranormal Activity" premiered in 2009, Paramount digital marketing started engaging with movie fans in a direct way. They encouraged viewers to create their own spoofs and renditions of the D-I-Y film.
Read More »"The Monkey Wrench Gang," an adaptation of the 1975 Edward Abbey novel, will be written and directed by Henry Joost and Ariel Schulman (the pair behind "Catfish," "Paranormal Activity 3" and the upcoming "Paranormal Activity 4"). Edward Pressman will produce w...
Read More »With "Paranormal Activity 4" being cranked out for release later this year, and the franchise showing no signs of slowing down as for some reason audiences seem to love being jump-scared to death, it's no surprise that the team behind it are looking for new avenues to keep milking for ...
Read More »Saw 3D won the Halloween weekend box office battle between two mighty horror sequels with an estimated $24.2 million, ahead of Paranormal Activity 2, which dropped 59% to $16.5 million, reports Anthony D'Alessandro. (Check out his seven rules for horror success here.)In the battle between phantasms and slashers at the Halloween weekend box office, the latter won out as Lionsgate’s Saw 3D hooked the top spot with $24.2 million at 2,808 theaters --the fifth-best bow for the Jigsaw series. Paramount’s Paranormal Activity 2 dropped to second with $16.5 million, off 59% from its solid bow a week ago---not too bloody for a horror title, which can ...
Read More »With Halloween upon us, TOH box office analyst Anthony D'Alessandro looks at what's working--and what isn't--among horror genre titles. He finds seven often counter-intuitive rules to follow for horror success.The Paranormal Activity franchise stands as a pillar of success for horror films over the last year, reviving the genre after a recent spate of bombs (i.e. Devil, Case 39, My Soul to Take, Let Me In). What makes a horror title live or die at the B.O.? Here's a primer for horror success: 1. Realism rules: “When you touch death or visceral things like the other world, it makes people feel more alive," says Scream exec producer Harvey Wein...
Read More »Paranormal Activity 2 outperformed expectations with a jaw-dropping $41.5 million estimated opening weekend, thanks to Paramount's innovative interactive marketing campaign (see spot below). The studio held the top two spots with the horror sequel and Jackass 3D, Anthony D'Alessandro reports. In fact, with less product clogging multiplexes, films with strong WOM are holding better than ever, from Secretariat to The Social Network. (Here's IW's indie b.o. report.)Paranormal Activity 2 conjured up masses of moviegoers this weekend: the Paramount horror-thriller howled a hearty $41.5 million at 3,216 sites, a marvelous opening that outstrips the...
Read More »I'm a huge fan of The Door in the Floor (2004) starring this year's best actor Oscar winner Jeff Bridges. It was directed by Tod "Kip" Williams, who landed his second film by persuading author John Irving to sell him the rights to A Widow for One Year for a dollar, and then wrote a script that Bridg...
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