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Paranormal Activity

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    Weekend Box Office: Paranormal Activity 2 Scares Up $41.5 million, Hereafter Delivers Decent Bow

    Paranormal Activity 2 outperformed expectations with a jaw-dropping $41.5 million estimated opening weekend, thanks to Paramount's innovative interactive marketing campaign (see spot below). The studio held the top two spots with the horror sequel and Jackass 3D, Anthony D'Alessandro reports. In fact, with less product clogging multiplexes, films with strong WOM are holding better than ever, from Secretariat to The Social Network. (Here's IW's indie b.o. report.)Paranormal Activity 2 conjured up masses of moviegoers this weekend: the Paramount horror-thriller howled a hearty $41.5 million at 3,216 sites, a marvelous opening that outstrips the...

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    Paranormal Sequel Goes to Indie Director Williams

    I'm a huge fan of The Door in the Floor (2004) starring this year's best actor Oscar winner Jeff Bridges. It was directed by Tod "Kip" Williams, who landed his second film by persuading author John Irving to sell him the rights to A Widow for One Year for a dollar, and then wrote a script that Bridg...

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