the trailer test

The Trailer Test: Why the New 'Die Hard' Trailer Is Probably Better Than the Movie and 'Hansel and Gretel' Is Better Than Both

In the process of teasing the bigger picture, a trailer should also tell a story, whether or not that story correlates with the movie in question. For the excessive genre movie with strengths that relate more to movement, violent, attitude and sudden noises rather than pithy tools of the trade like ...

The Trailer Test: Kevin Smith-Produced 'Alter Egos' Unwraps the Superhero Myth (Video)

While hordes of movie fans were drooling over the fortuitous timing of trailers for remakes of horror classics "Evil Dead" and "Carrie" at New York Comic Con, another example of a mainstream genre surfaced to considerably less exposure though it provides more room for discussion....

The Trailer Test: While New 'Silver Linings Playbook' Trailer Continues Oscar Season, 'Lone Ranger' Looks Past It

The newly released trailer for "Silver Linings Playbook" serves to heighten the movie's Oscar odds, while "The Lone Ranger" anticipates the 2013 summer movie season that will kick into high gear once awards mania dies down. While equally forward-looking, they anticipate vastly different futures.

The Trailer Test: 5 Indelible Images From Paul Thomas Anderson's 'The Master'

The Trailer Test: Analyzing 5 New Trailers From 'Gangster Squad' to a Final 'Dark Knight Rises'

Editor's Note: This column is dedicated to bringing a critical eye to new trailers by examining their creative aspects and whether or not they provide accurate samplings of the features they're designed to tease. "The Bourne Legacy"