It's one of those mornings. Super hero spoilers left and right! Oh no, what will you do? While there's no shortage of blogs telling you the second a "Wolverine" trailer will appear weeks in advance, aside from new photos this morning, there haven't been a ton of marketing materials on the Hugh Jackm...
Read More »Compared to some of its summer blockbuster superhero competition -- "Iron Man 3" and "Man Of Steel" -- "The Wolverine" has been playing its cards close to its chest. We've seen a smattering of images, and lots of encouraging talk from director James Mangold and star Hugh Jackman, but not a frame of ...
Read More »While we've talked a lot about "The Wolverine," and recently dove into the diverse array of influences James Mangold is bringing to the table, we're still yet to experience the saturated marketing that's been promised. In fact, we haven't seen a moving image from the picture yet, though a trailer is...
Read More »In the early months of promoting a big-budget film, parties involved usually make a play towards reaching diehards first, making their film seem like a boutique item to the devoted. This sort of fan service feeds the few who are credited with starting the “buzz” on a film before a trailer is release...
Read More »Though its release date is only a few months away, James Mangold's summer tentpole “The Wolverine” has yet to boast a trailer (a fact likely to be remedied soon). There are a ton of images and descriptions to satiate fans in the meantime, but now, rather than just unveil ano...
Read More »Marketing cycles for movies, especially for big summer blockbusters, are usually planned long in advance, with clear stages and expectations. But in 2013 there are at least two big, upcoming movies that are yet to really show their faces. The biggest absence thus far is "The Hangover Part III&q...
Read More »It may seem like the studios have forgotten they have some summer tentpoles to market, but just bear in a mind a few things. We're still in the midst of the awards season and the Sundance Film Festival just wrapped, so executives and marketing departments are temporarily preoccupied. Also, the S...
Read More »With Oscar season coming in full swing right after the craziness that is the holiday movie season, you may not even realize that it’s now January and, at the moment, Hollywood’s current slate of releases is...kinda lame. Thankfully, Entertainment Weekly’s 2013 preview has given us ...
Read More »With the film due this summer, and still no trailer, the only thing we have to go by on "The Wolverine" thus far is a handful of images and quotes from a few interviews. Rumors of various characters from the "X-Men" films popping up have been percolating (Hugh Jackman has made th...
Read More »After seeing their latest films open to massive Christmas Day box office returns, Hugh Jackman and Christoph Waltz have earned a brief respite from weeks of tirelessly plugging “Les Miserables” and “Django Unchained” on the national press circuit. However, that’s not to say those junket days yielded...
Read More »