Thor
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The Playlist21 commentslike0tweet0
Weekend Box Office: 'Thor' Holds #1 With $34.5 million, 'Bridesmaids' Surprises
If you enter the blockbuster business in Hollywood, you essentially enter the $80 million opening weekend business. Which is to say, it’s part of a pray/hope/accept/die model. Considering most blockbusters cost $150-$200 million, with marketing sometimes adding up to $100 million, a 3x’s multiplier after an $80 million opening ($240 million) might be the best-case scenario, unless you‘ve released a much-better-than-expected film (not likely). You double that number with overseas receipts, you’ve potentially got $480-$500 million worldwide on a possible $300 million expenditure. The studio earns 55% of that take, meaning that you’ve approached...
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The Playlist21 commentslike0tweet0
'Thor': The Good, The Bad & The Ugly
"Thor" is waking up on Monday morning with a bit of a curious hangover. While most critics seemed to give the Marvel comic adaptation a shrug of approval (including us -- we gave it a B- and called it "mostly entertaining" though around the offices, most of us were split on the film, and audiences were a bit more cagey about seeing the mighty hammer up on screen. The film opened to a conservative $66 million. Yes, it was the second highest first-weekend gross this year so far, but for May, this is considered a soft summer opening if you look at the past ("Iron Man" movies and "X-Men Origins: Wolverine" both did higher numbers). This could mak...
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The Playlist4 commentslike0tweet0
Weekend Box Office: 'Thor' Soars, Romcoms Prosper, 'Beaver' Gets Plugged
As far as blockbuster debuts go, “Thor” didn’t perform too badly. The first big release of May thundered its way to a $66 million weekend, slightly above what industry analysts predicted for the God of Thunder. The film benefited from the biggest 3D berth of any major release...
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The Playlist2 commentslike0tweet0
In Theaters: 'Thor' Brings The Hammer Down On 'Something Borrowed'
Guys, guys, guys, I KNOW. I know "Fast Five" is still in theaters and all we want to do is go back and watch it 5 million more times. Has there ever been another film that has latched itself into our nation's consciousness so firmly and so quickly? God bless and keep Justin Lin, and thank you baby Jesus they ripped "Terminator" out of McG's sweaty fists and handed it over to this true artist. Action movies have been saved! So if last weekend was the first official start of summer blockbuster season (ALREADY?) this weekend really cements it as "Thor" brings the hammer down in the First Comic Book Movie in the Summer of Comic Book Movies. Marve...
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The Playlist1 commentlike0tweet0
Mark Ruffalo's The Hulk Will Be A Throwback To Bill Bixby's Portrayal
And More We Learned From The Filmmakers Of 'Thor'"Thor" is swinging its mighty hammer into cinemas this weekend, and it may be a surprise to many moviegoers, proving to be a lighter, jauntier superhero film that the material might suggest. The cast and filmmakers did the press rounds, and as usual, bits and pieces about what might be in store for the future Marvel universe were hinted at, but also just as intriguingly, the process on making "Thor" was brought to the fore as well. Playlist writer Leah Zak spoke with Marvel guru Kevin Feige in an interview as well as participating in group conversations with the rest of the "Thor" team and here...
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The Playlist8 commentslike0tweet0
Review: 'Thor' Is Overstuffed, But Still A (Mostly) Pleasant, Consistently Entertaining Surprise
Note: Our U.K. writer saw the film early and this review was first published on April 26, 2011
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The Playlist12 commentslike0tweet0
Which Summer Films Won't Make You Feel Like You've Been Lobotomized? The May-August Movies: Part 1
Something's in the air. The days are getting longer. The weather's getting warmer. Your IQ is dropping by the day. That's right, it's the start of the summer movie season! The critical darlings that get you through the winter moments are a thing of the past, replaced by CGI-packed blockbusters, come...
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The Playlist1 commentlike0tweet0
Watch: Japanese Trailer For 'Thor' Has Some New Footage
So, with the "Transformers: The Dark Of The Moon" trailer finally here, this latest Japanese "Thor" spot looks positively subtle by comparison. And in a bit of a way, "Thor" seems like old news. It's already open in Australia, and over the weekend it will hit more foreign territories. By the time it...
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The Playlist1 commentlike0tweet0
Times Square Set Photos Reveals Nick Fury Will Be In 'Captain America: The First Avenger'
In Semi-Related News, Sun Rises In East, Sets In WestBit by bit, we're moving towards the hugely ambitious endgame of the first wave of Marvel's self-produced pictures. We've had two "Iron Man" films and an "Incredible Hulk," and they're soon to be joined by "Thor" (look out for our review coming in...
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The Playlist4 commentslike0tweet0
Watch: Cute 'Thor' TV Spot Riffs On VW Darth Vader Super Bowl Commerical; Cameo By Stark Ind. Mug
While every comic franchise this summer continues to bait fans with slightly different variations of marketing material (we're looking at you, "X-Men: First Class") Marvel has delightfully taken a full left turn from the playbook for a pretty cute new television spot.
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