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    Transmedia Hollywood 2: A Moment With Jeph Loeb

    Another entry by guest blogger, Meredith Levine. Meredith Levine is a second year MA student of Cinema and Media Studies in UCLA’s School of Theater, Film, and Television. At Transmedia Hollywood 2: Visual Culture and Design she interviewed Jeph Loeb. Jeph Loeb is an award winning comic book writer ...

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    Transmedia Hollywood 2: A Moment With Tracey Robertson

    Another entry by guest blogger, Meredith Levine. Meredith Levine is a second year MA student of Cinema and Media Studies in UCLA’s School of Theater, Film, and Television. At Transmedia Hollywood 2: Visual Culture and Design she interviewed Tracey Robertson of Hoodlum, a transmedia production company located in Australia. Tracey Robertson is the Chief Executive Officer and co-founder of Hoodlum. She might be most recognizable in the United States for working with ABC Marketing and program producers to create a multiplatform campaign to run between seasons 4 and 5 of ABC’s hit series “Lost” called “Dharma Wants You”. The project ran over 8 m...

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    More Live from Transmedia Hollywood 2: Visual Culture and Design

    Another entry by guest blogger, Meredith Levine. Meredith Levine is a second year MA student of Cinema and Media Studies in UCLA’s School of Theater, Film, and Television. She has been working on the Transmedia Hollywood conference since its inaugural year in 2010.

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    Live from Transmedia Hollywood 2: Visual Culture and Design

    Another entry by guest blogger, Meredith Levine. Meredith Levine is a second year MA student of Cinema and Media Studies in UCLA's School of Theater, Film, and Television. She has been working on the Transmedia Hollywood conference since its inaugural year in 2010. This post will be updated in sect...

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    Transmedia Hollywood 2: Visual Culture and Design

    By guest blogger Meredith Levine. Meredith Levine (my niece) is currently getting her MA in Cinema and Media Studies from UCLA's School of Theater, Film and Television. This entry is an introduction to a conference in its second year hosted by UCLA and USC, called Transmedia Hollywood . This post...

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    Cannes Marche du Film - What's New This Year

    New this year at the Cannes Market:Aside from the five year old Producers Network, a new series of events will take place under the aegis of Producers Workshop. See below the jump for more information.

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    Miss Representation and Levi Strauss Go Forth in Sundance

    What is most notable as a trend in the films of Sundance is corporate patronage and investment as well as product placement enabling the 7th Art to go forward. From Morgan Spurlock's outright The Greatest Movie Ever Sold which examines the world of product placement, marketing, and advertising by making a film financed entirely by product placement, marketing, and advertising to Miss Representation directed by Jennifer Siebel Newsom is showing in U.S. Documentary Competition screened today for the first time. The support it has received from Levis Strauss, whose Shape What's To Come is admirable in that it is built on a large idea for The Mi...

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    Transmedia in the Making: Argentina Attacks from a New Angle

    Variety January 3-9, 2011 reports on Argentina's Mancha Productions creating webisodes to appear on the website of the popular Buenos Aires newspaper La Nacion. Cell phones, laptops, iPads and other devices are also targeted media for the webisodes as are other Spanish speaking markets. This article purports to show how creative one can be in spite of not being able to secure TV airtime.Looking at webisodes in a transmedia context, a feature film can transform into webisodes and create new content to promote the movie while boosting advertising and loyalty in newspaper media. Why pay newspapers to advertise the movie when you can share adv...

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    Brands in the Fire

    A Blog on BrandsBrands as we knew them as children were burnt on cattle.The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it ...

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    Quick! One Day Only: Watch Power to the Pixel!

    Watch The Cross-Media Conference Webcast Live Tomorrow!

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