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transmedia

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    Miss Representation and Levi Strauss Go Forth in Sundance

    What is most notable as a trend in the films of Sundance is corporate patronage and investment as well as product placement enabling the 7th Art to go forward. From Morgan Spurlock's outright The Greatest Movie Ever Sold which examines the world of product placement, marketing, and advertising by making a film financed entirely by product placement, marketing, and advertising to Miss Representation directed by Jennifer Siebel Newsom is showing in U.S. Documentary Competition screened today for the first time. The support it has received from Levis Strauss, whose Shape What's To Come is admirable in that it is built on a large idea for The Mi...

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    Transmedia in the Making: Argentina Attacks from a New Angle

    Variety January 3-9, 2011 reports on Argentina's Mancha Productions creating webisodes to appear on the website of the popular Buenos Aires newspaper La Nacion. Cell phones, laptops, iPads and other devices are also targeted media for the webisodes as are other Spanish speaking markets. This article purports to show how creative one can be in spite of not being able to secure TV airtime.Looking at webisodes in a transmedia context, a feature film can transform into webisodes and create new content to promote the movie while boosting advertising and loyalty in newspaper media. Why pay newspapers to advertise the movie when you can share adv...

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    Brands in the Fire

    A Blog on BrandsBrands as we knew them as children were burnt on cattle.The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it ...

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    Quick! One Day Only: Watch Power to the Pixel!

    Watch The Cross-Media Conference Webcast Live Tomorrow!

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    San Sebastian Meeting of International Film School Students

    14 schools from 12 countries participated in the 9th International Film Students Meeting. Danis Tanovic chaired the jury of students from the participating centers. Danis Tanović (Cirkus Columbus)

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