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    Journalism in 3-D: Is Content Dead?

    "If content is not king," asked Variety publisher Neil Stiles at a downbeat Digital Hollywood journalism panel Wednesday, "what is?"

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    With Paranormal Activity, Paramount Sets New Marketing Model

    From the start, Paramount online marketing executive Amy Powell knew that she could sell micro-budget horror thriller Paranormal Activity on the Internet.

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    Is Twitter a Marketing Tool?

    Digital marketer Chris Dorr continues his informative exploration of the field with an essay explaining the many uses of Twitter. His use of the service is very close to mine, though I suspect I re-tweet more than he does. It is essential for me to check into my followers several times a day. They w...

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    The Flixster Effect: 2 Billion Movie Ratings

    Call it the Flixster Effect.

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    Three Tools to Unlock Bright Star's Online Potential

    In the second of a series of service pieces about independent film marketing, digital consultant Chris Dorr uses Bright Star as an example of a movie that has not taken full advantage of its online potential. He offers three ways the film could unleash the passion online that is in such evidence ons...

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    Media Watch: Innovating, Twittering, Social Networking, iTuning, Videoing

    Stop the presses! White guys direct 93% of Hollywood studio pictures. Yes, this has been a fact of life for far too long, and isn't changing any time soon. Who else are you going to trust with millions of dollars?

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    Fans, Friends & Followers: Playbook for the Social Media Age

    Cinematech blogger Scott Kirsner drank the digital Kool-aid some time back. So the author of 2007's The Future of Web Video and 2008's Inventing the Movies decided that he had to self-publish his newest book, Fans, Friends and Followers. "If I was writing that artists had to be their own entrepreneu...

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    Twitter Makes Time Cover

    While I graze my Tweetdeck several times a day to see what the 184 people I am following on Twitter have posted (I know, I'm cutting the list down), the people following me tend to just get my automatic blogfeed, which also goes to Facebook (only if I'm logged in; if not, I have to check and add it ...

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    Twitter Must-Follows

    The LAT picks its top 25 must-follows on Twitter and runs it as a celeb photo gallery. Kids in my USC class admit they get a kick out of getting tweets from celebs. It's the most direct, uncluttered version of fan communication there is. Stars and fans 1.0: responding to fan mail. 2.0: Twitter. Safe...

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