Summit was either being coy or having a bit more faith in humanity than everyone else by projecting "The Twilight Saga: Breaking Dawn Part One" to open lower than "New Moon." No such luck, humankind -- the lethal siren song that is Stephenie Meyer's ignorance scored agai...
Read More »You put out one remake of an '80s movie during a slow weekend, and it’s not a big deal. You put out remakes of two niche early '80s hits on the same weekend, and audiences get the message. This weekend was the clearest example yet of studios offering reheated product, one of which was remains in pub...
Read More »There are only a handful of stars in Hollywood, and Dreamworks gambled on Hugh Jackman being one of them for “Real Steel.” While the picture is hitting number one with a $27 million tally, it’s clear they may have erred. Dreamworks and Disney were very aggressive in marketing this robot boxing movie...
Read More »Break it down however you want, but its simple economics. The last month has been absolutely saturated with product, so few of it appealing to mainstream America. These movies aren’t bad. And, in most cases, the marketing isn’t all that faulty. It’s pure numbers. The market can’t withstand this over...
Read More »"Hakuna Matata!" proclaims Disney, discovering what amounts to an entirely new revenue stream. “The Lion King 3D” has taken the crown decisively for the second straight weekend with $22 million, amidst some otherwise heavy fall competition that was a lot buzzier and, without a doubt, more expensive....
Read More »Right now, some jerk at Disney is finding a way to use the term “circle of life” to define how they can release “The Lion King” anytime, and it will always make money. A 3D re-issue of the film became the number one weekend attraction by a very wide margin with $29 million, a huge middle finger to t...
Read More »It looks like “Contagion” lived up to its name, landing at number one with $23 million and sapping the rest of the lineup of its health, creating one of the genuinely weakest weekends of the year. The Steven Soderbergh thriller, loaded with familiar faces, benefited from a savvy ad campaign and a fe...
Read More »There are all sorts of qualifiers to this summer becoming the most financially robust in box office history. Chief amongst them are both the inferior product, but also the illusion of 3D prices, which do an excellent job of covering up the consistently-dropping attendance numbers. In other words, mo...
Read More »Usually, studios will look for any possible reason to blame the weather for a film’s poor box office showing. Heat waves only mean audiences will seek the air conditioning of a theater, at least when something exciting is playing. And people will withstand non-apocalyptic snowstorms simply to get away from the cold while enjoying the blockbuster of their choice. But there aren’t a whole lot of options when almost half of a movie’s proposed locations are under siege by a vicious hurricane. Many large chains didn’t even bother to stay open during Irene’s reign, meaning that these quiet end-of-August releases could find no traction heading into ...
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