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Tim Burton

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    Sweeney Todd Opens in 5th Place

    Sweeney Todd opened to excellent reviews (87% fresh on Rottentomatoes.com) and strong initial numbers on Friday, but the movie dropped an estimated 28 % (actually 25%) between Friday and Saturday. (Here's Sunday's Variety weekend boxoffice report.) This indicates that many viewers were lured by Paramount's mainstream horror-driven ad campaign, which did not sell the film as a Stephen Sondheim musical, and walked away disappointed. (The company also seeded the internet with clips showing the musical numbers.) Selling a unique movie like this, where there is no tried-and-true pattern to follow, is admittedly tricky. So Paramount made the call ...

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    Sweeney Todd Reactions

    DreamWorks has been holding Sweeney Todd back. Well, they finally screened it last week, and elicited "non-reviews" from the Internet folks. The two trades are sufficiently alarmed by all this activity to consider running their reviews sooner rather than later, I hear.

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