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AFI Grad Sees Dream of Film Production Company Become a Reality

AFI Grad Sees Dream of Film Production Company Become a Reality

by Jessica Shulsinger

Frustrated by the unfamiliar and often halting path many film school
graduates find themselves in after completing film school, an aspiring
filmmaker has created a film finance company of her own. Entirely
independently funded, American Film Institute graduate Liliana Olivares’
company, Rosebud Moving Image Artists, assists filmmakers with seed money –
$6,000 – and helps them through the administrative paperwork of obtaining
SAG and WGA permits, contract requirements, location permits, etc.

By January of 1998, Rosebud plans to see its first seeded project begin
shooting, and expects to start production on six more films next year. So
far — Rosebud is barely a year old — most of the projects Olivarers’
company has helped get off the ground have come to Rosebud from AFI
graduates or by word of mouth. Olivares says she looks for films that are
“do-able” — that seem workable and have a clear project vision from the
time of conception — and that are primarily project of first-time
filmmakers. As Rosebud continues to grow, Olivares certainly anticipates
having more than six films in production per year. For right now, they are
concentrating on what they can successfully manage.

Rosebud is likely to be viewed as a welcome addition by independent
filmmakers to the usually difficult entry into film production. Olivares
says she designed Rosebud with the vision that new filmmakers could feel
confident both financially and artistically as they suddenly find
themselves teetering on the cusp of their career.

She also claims the most important factor in creating the company was being
able to ensure filmmakers with complete creative control over their film
throughout production. Equally significant, filmmakers retain complete
rights over their final project — a feature-length film with sights set on

In addition to seed money, filmmakers are expected to accept advice. They
work closely with Rosebud’s advisory board, composed mainly of AFI faculty
and veterans in the mainstream movie world, like Conrad L. Hall (“Butch Cassidy And The Sundance Kid“, “In Cold Blood“), writer/producer/director
Leslie Stevens (“The Outer Limits“), and producer Forrest Murray (“Spitfire Grill“). But Olivares stresses that the advisory board serves primarily to
guide filmmakers through the technicalities and logistics of filmmaking,
not to control the creative content in any way. “Filmmaking is really a
skill and an art form, and it deserves respect [toward maintaining that
integrity],” she concludes.

[For more information on Rosebud Moving Image Artists, contact them at

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