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Video Producer Pluta Makes the Leap to Features

Video Producer Pluta Makes the Leap to Features

by Brian Brooks

Veteran producer James Pluta is teaming up with director Dino
Andrade to begin production of “Bob’s Video.” What makes the
project unique for Pluta, however, is that this will be his first
foray into feature film following a lengthy career producing music
videos, Joining a sizeable number of filmmakers with roots in the
MTV generation expanding into features.

Producing music videos was an inadvertant outcome for Pluta
following graduation from the San Francisco Art Institute. In 1988,
he started work as a production asstistant, then over time, maneuvered
into producing. Dino Andrade and James Pluta met while working on
the set of a music video. Pluta, has produced an eclectic mix
of videos for artists such as Tori Amos, Hey Jupiter, Missy Elliott,
Danzig, The Breeders and Dru Hill.

Inspired by a commentary made by “Dawn of the Dead” filmmaker
George Romero regarding the joy of making pictures, director
Dino Andrade along with co-writer, John Bell penned “Bob’s Video.”
The plot is a romantic comedy centered on a hostage situation at a
video store. Typical of many filmmakers undertaking a similar
project for the first time, financing has been a challenge, yet not
insurmmountable. Andrade and Bell have two versions of the script.
One allows for a limited budget, while the other imagines more
significant funding from outside.

Despite not having yet secured the larger sum, Pluta and Andrade
are determined not to allow money to wholly dictate the fate of
their project. Nevertheless, Andrade has said possible funding is
still looming, and the fact
they are able to begin production with
some resources has ignited some
interest. Additionally, the
two are eyeing the film fest circuit to garner possible support.
Pluta’s experience producing music videos has also, not surprisingly,
been a resource as well. Contacts he has made in areas ranging
from catering to securing equipment have been instrumental. “I
look at these music videos as the Roger Corman of the ’80s and ’90s,
you can get tons of experience,” commented Pluta.

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