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DAILY NEWS: IFP/West and LAIFF; Letter to the Editor

DAILY NEWS: IFP/West and LAIFF; Letter to the Editor

DAILY NEWS: IFP/West and LAIFF; Letter to the Editor

by Eugene Hernandez/indieWIRE with a letter from a reader

>> BRIEFLY: IFP/West Takes Over LAIFF
(indieWIRE/ 8.28.00) — The IFP/West confirmed Friday that it has taken
over the Los Angeles Independent Film Festival. The organization made a
deal with the L.A. Film Collaborative (LAFC) to assume complete control of
the Festival. Founded in 1995 by Robert Faust, the LAIFF was a
co-production with the IFP/West this year. Faust, who co-founded, would not comment on the financial terms of the deal.

While Faust and Managing Director Linda Rattner will no longer be involved
with the event, Festival Director Richard Raddon, Programming Director
Thomas Ethan Harris and Marketing/Publicity Director RJ Millard will remain on board. [Eugene Hernandez]

>> IN RESPONSE TO: Considering the Future As Indies Embrace Online Opportunities

Dear indieWIRE,

Thank you for publishing my response to Jason McCabe Calacanis’ editorial
regarding the internet as a film distribution medium. I would like to add
one more observation to the continuing debate on this issue (see Jeremy
Kehoe’s guest editorial and Justin Bellinger’s response to my response in
the 8/22 issue of Daily).

I agree that improved technology will increase the speed, quality and
reliability of video over the Internet, and make long-form programming (i.e.
feature length films) a possibility. But my concern is that the independent
filmmaker will not be able to take advantage of those

Phone companies like AT&T and Verizon are investing enormous amounts of
money on upgrading Internet access, and in the process transforming
themselves into broadcasters. When the dust settles, these “new media”
companies will be under a lot of pressure to recoup their costs. And we all
know what happens to creativity and democracy when making money is the
number one goal. To the independent filmmaker, always short on cash and
connections, these companies will be as accessible, innovative and
budget-friendly as television networks are today.

Is it possible that feature-length indie film distribution on the Internet
is too pie-in-the-sky? The real creative revolution on the Internet happened
years ago, when writers and artists realized they could “publish” their
words and pictures on the Internet for cheap. The technology required for
indie filmmakers to reliably publish their work on the Internet, on the
other hand, might not be cheap at all.

To end on an up note, I would like to reaffirm my belief that the Internet
is the ultimate marketing tool. Any filmmaker who has the opportunity should
have a website humming along in cyberspace. Our website
( is a fast and
effective (and fun) way of putting information about our latest project in
the hands of press and industry people. And to think I get the hosting free
with my monthly ISP fee. Now that’s cheap.

Martin Edwards
Reality Check! Films
Brooklyn, NY

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