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SXSW and the City

SXSW and the City

– Last night, I hosted a workshop with the Austin Film Society entitled “How To Get Your Film Seen.” The turnout was good (we actually turned people away), and may do more of these in the future. Basically, in a nutshell, the workshop’s purpose was to try and shed some light on issues about festival strategies, publicity, and distribution. Film festivals have become such a huge part of the current independent filmmaking model, yet there are very few forums to help filmmakers with advice and “how-to” information. That’s what we tried to work on.

An example of the myths we tried to kill: don’t spend tons of money on lavish and extravagant press kits for festival submissions. They really make little to no difference in our consideration process. In fact, the person who receives your package (an intern or volunteer) is rarely the same person who watches your film (a programmer). So it’s a waste of your money that should be saved for publicity when you’re actually accepted into a festival. See what I mean?

– Tonight, the Austin Parks Foundation is hosting an outdoor screening of Anchorman. The evening will include a 1970s-flavored funk band and vintage news clips, to help with the new film’s atmosphere. I can’t wait.

– Marrit Ingman at the Austin Chronicle had a great chat with Richard Linklater, Ethan Hawke, and Julie Delpy during their recent visit to Austin for the premiere of Before Sunset. You can read it here.

– Online voting and the rest of our finalists for the SXSWeb Media Festival will be available on our site in the next few days. Visit there when you can.

– This weekend, I’m headed to Dallas for a wedding. But man, if I wasn’t, I would no doubt be attending the Harold and Kumar Go To White Castle premiere/party in Austin on Saturday. Ain’t It Cool News and the Alamo Drafthouse are co-hosting this screening event, with director (and SXSW regular) Danny Leiner as well as the cast in attendance.

It’s actually a road rally race event, with teams spending the afternoon on a hunt. Oh, and White Castle is supplying thousands of free burgers. Now, I know what you may be thinking… but the film is actually getting some pretty good raves as a future cult classic that will keep the college crowd happy for years to come. I’m bummed to be missing it.

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