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What’s Wrong With Sundance

What's Wrong With Sundance

As we prepare to navigate the snowy wilds of Sundance, my email has been loading up with the most unseemly litany of items that don’t have anything to do with celebrating American independent cinema.

Perhaps, between screenings, I’ll pick up a coffee at the Yahoo! Cafe, and grab a drink at the Heineken Green Room, then take a rest on one of those La-Z-Boy chairs or on the InterfaceFLORnd custom carpets, followed by an aperitif at the Crown Royal’s Sippin’ at Sunset happy hour before getting a bite to eat at the Lean Cuisine food bar.

Why doesn’t everything in Park City take a corporate sponsor: I’ll just get on the McDonald’s shuttle to the Chevrolet Eccles theater and buy me a Microsoft ticket, and drink from the Coca Cola drinking fountain before settling into my Gap seat.

Why stop there? Every person who arrives in Park City should take a sponsor, too. “Hey, look, there’s Gatorade Geoff Gilmore, Wallgreen’s Robert Ebert and who might that be, I think it’s Staples Sandra Bullock!”

For further gross offenders, prime examples of corporate co-option, repulsive exploitation and shameless marketing, here are a few of my favorite things:

1. $50,000 CELEBRITY GIFT BAGS TO PREMIERE AT THE UPCOMING SUNDANCE FILM FESTIVAL — Acclaimed Ultimate Comfort Bag to Benefit A Place Called Home Charity: “At this year

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