Along the Croisette in Cannes, the storied thoroughfare that functions as the de facto Main Street during the big film festival each May, movie marketers typically stage promotional stunts and buy large billboards to plug their films.
Most of the time, the events come off without a hitch. On Thursday morning, representatives from DreamWorks Animation SKG unveiled a parade-size balloon of British clay-animated canine character Gromit to tout the studio’s October release of feature film “W and G,” based on the Wallace & Gromit duo. But elsewhere, actress Kiera Chaplin, the granddaughter cinema legend Charlie Chaplin (and great-granddaughter of playwright Eugene O’Neill), arrived on the promenade to promote her new film, British comedy “Lady Godiva’s Back in the Saddle.” Publicists had hoped to have Ms. Chaplin make a daring ride on horseback down the esplanade, but the stunt was intercepted by French police. The filmmakers hope to try again on Friday.