Sitting on the fence between the film industry and the music industry, I’ve heard the same thing said about two different releases. On the music industry side, folks are looking to the June 7 release of Coldplay’s latest album, X&Y, to “save the business.” While it will be a monster hit around the world, who knows if it will be “saving” anything other than Capitol Records. But, word is that the album is as good as hoped for… and that Coldplay is on its way to being one of the great rock band successes of the decade.
The other, more recent, buzz about saving an industry falls on the shoulders of Episode III: Revenge of the Sith. While different sources debate the crisis mode of the current movie box office business, it’s not really an argument that theaters are thirsty for a hit anyday now. While, we may not have Passion of the Christ in 2005, things aren’t as troubled as they seem.
To look at this weekend’s early estimates, you can see that things are okay but not tremendous. While advance word (including from myself) has been very positive, there are definitely hints of the expected backlash popping up here and there. Regardless, Sith is poised to be a huge event at the box office, especially if the box office trajectory of the original Star Wars trilogy (the third film doing better than the second) holds true, which would make sense.
But as both the film and music industries can attest, there are no sure things and it seldom makes the kind of sense you’re hoping for.