Dear filmmakers, its 2005. Do you have a personal website for your film or company?
If you have a film screening on the festival circuit, then it is essential to build a website to promote the movie. Once you hit the festivals, your film is in distribution so its important to have a site where you can build awareness for yourself and your work, direct audiences for more info, and as a tool to promote your film to new potential audiences and the media…
And when you do build a website, please make sure you include your contact info, what if a jounalist or someone wants to reach you about your movie? And please, please, please, include high-res downloadable photos from your film. I can’t tell you how many times, when writing up a festival winners story, we go in search of a lead image for the story and we either don’t find a website for the winning film, or that site lacks contact info, and includes no images for editorial use.
A couple of good examples of filmmaker websites, “Four Eyed Monsters” from Arin Crumley and Susan Buice” (they talked about their web strategy at my New School class last week), and the Back and Forth Films site from indieWIRE colleague James Israel and his twin brother Jeff. It doesn’t take that much time or money to build a site these days, so do it!