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‘Pants’ Already in China

'Pants' Already in China

On Saturday afternoon, I participated in a panel about media’s affect on youth. The point I kept trying to drive home to the teenagers in the crowd (because they weren’t accepting their own strong influence on the market), was the fact that their decisions as consumers have begun a sea change in the way film and music are released. So far, this summer has been all about the changing tide of the way movies are seen. And with that in mind, it’s worth noting a fascinating development courtesy of Warner Bros.

The company reportedly released The Sisterhood of the Traveling Pants officially on DVD in China, the same day it was released in American theaters. This is a big attempt to combat piracy scares in Asia. Check out a full story and more details here.

Of course the next big question is, will Warner Bros. do the same for Batman Begins on Wednesday?

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