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‘Hooligans’ Hitting the Street

'Hooligans' Hitting the Street

Variety has reported at the end of this weekend that SXSW 2005 selection, Hooligans, will be released theatrically in the U.S. on September 9. This follows suit with an already-reported U.K. theatrical release, which will be on the same day. Distributing the film will be new company Odd Lot Releasing, and Hooligans will be the company’s first official release. The company is a new distribution segment of the film’s production company, Odd Lot Entertainment.

Plus, the film will be re-titled to Green Street Hooligans, for its unraveling in the U.S. and U.K. The film, starring Elijah Wood and Claire Forlani, was a sensation during its world premiere at SXSW in March, when it won the jury and audience award.

An excerpt from the Variety piece:

Former Sony marketing topper Paula Silver’s Beyond the Box shingle, will consult on the release. Silver oversaw the marketing for “My Big Fat Greek Wedding,” among other pics.

Pritzger said Odd Lot is looking to fill a void in indie distribution. “When analyzing the marketing and release plans of several companies interested in ‘Green Street Hooligans,’ we realized they were all focused on the traditional arthouse platform release,” she said. “but we knew with certainty that our film appeals to a broader audience and needed appropriate commercial marketing.”

Odd Lot Entertainment and Hyde Park Entertainment recently announced plans to produce and co-finance “Trap for Cinderella,” directed by Iain Softley.

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