Back to IndieWire

Buyers Market or Marketers Dream?

Buyers Market or Marketers Dream?

Ian Mohr looks at upcoming festivals for Variety, in particular Toronto and Venice, exploring the increased focus on these fall fests as marketing launch pads for new fall films, perhaps at the expense of the events as markets for buying new movies. Mohr opens by noting, “Frustrated with the summer’s ticket sales, studio marketers are marshalling their resources to mount a major assault on the Toronto Film Festival.” And continues:

“The fall festival circuit used to engender more anxiety among acquisitions execs than marketers. But as studios concentrate more on their own productions and pre-buys rather than finished film fare, the acquisitions market at these events is losing its luster.”

Sign Up: Stay on top of the latest breaking film and TV news! Sign up for our Email Newsletters here.

This Article is related to: Festivals and tagged

Get The Latest IndieWire Alerts And Newsletters Delivered Directly To Your Inbox