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Red vs. Blue vs. The World

Red vs. Blue vs. The World

Red vs. Blue is a classic. Two years ago, SXSW hosted a special screening of Season One as well as a panel discussion by the creative team, who happened to be from nearby Buda, TX. What it is, is a series of short “films” created using the video game Halo. I’m not a new-school video game guy at all (I’ll take Galaga and Pac Man over Grand Theft Auto, any day).

The cinematic technique behind Red vs. Blue, known as “machinima,” is tricky to understand without simply seeing it yourself. But I bring it up because, surprisingly, I opened up today’s New York Times to find a lengthy profile about the series, and its creators. An excerpt from the story:

”Red vs. Blue” is the first to break out of the underground, and now corporations like Volvo are hiring machinima artists to make short promotional films, while MTV, Spike TV and the Independent Film Channel are running comedy shorts and music videos produced inside games. By last spring, Burns and his friends were making so much money from ”Red vs. Blue” that they left their jobs and founded Rooster Teeth Productions. Now they produce machinima full time.

Check out the full New York Times article right here. You need a free online subscription, if you don’t already have one, to view it.

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