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HR: Day-and-date VOD, theatrical bow for Rainbow pics

HR: Day-and-date VOD, theatrical bow for Rainbow pics

In yesterday’s Hollywood Reporter, a look at a plan by Rainbow Media and IFC to release films in theaters and via video-on-demand. Films would be released at IFC Center in New York and also available through a new VOD service. The HR story says that some 18 – 24 films each year could be released as part of the strategy. “I have for a long time held the view that art houses as we know them are disappearing,” said Rainbow CEO Josh Sapan, citing the opportunity to create “an electronic art house for a discreet, defined, limited audience in every village, town and city.” IFC Films president Jonathan Sehring added, “We’re recreating an art house on a national basis electronically. We are uniquely positioned to do this.”

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