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‘Jesus,’ it’s a hit

'Jesus,' it's a hit

This afternoon, Box Office Mojo reports that Roadside Attractions and IDP’s release of Sarah Silverman: Jesus is Magic earned over $18,000 per screen between Friday and Sunday. This makes it, so far, the highest per-screen earner of the whole weekend. Not only in the specialty releases, but overall. It’s on seven screens right now, with more to come soon. Congratulations to everybody at IDP/Roadside Attractions, to Sarah Silverman, and to director Liam Lynch. I’m especially jazzed because we had the film at SXSW 2005 (where Tamara from IDP was scouting for films), and it got a huge response, easily being the most popular title of the fest. It’s always great when the same energy you witness at a festival, rolls out into the mainstream.

The press attention of Silverman on the eve of the film’s release has been impressive, with features in The New Yorker, Entertainment Weekly, and more. I ran into Howard Cohen of Roadside Attractions in the lobby of the Loews during the American Film Market and congratulated him on the massive media attention. He crossed his fingers that lots of press would equal lots of audience.

This energy of discover and re-discovery can be found in Joe Leydon’s Variety review during SXSW. It can also be seen in a probing feature interview, from Rolling Stone. The feature includes this thought: “‘People have said that it’s going to be my year for the past twelve years’ is how Silverman looks at it, but this year people might be right.”

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