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“Transamerica” Mounts a Box Office Grab

"Transamerica" Mounts a Box Office Grab

The Weinstein Company and IFC Films‘ joint release “Transamerica” traveled to two locations over the weekend, sashaying atop the specialty box office’s offerings on a per screen basis, while THINKFilm‘s “The Boys of Baraka” joined the theatrical race with a second place showing, also in limited release. Palm Pictures‘ “Be Here to Love Me: A Film About Townes Van Zandt” joined the iW box office table with a third place showing, while other newcomers varied on the chart comprised of Friday-Sunday results. Focus Features‘ behemoth “Pride and Prejudice” maintained its reign over the iW BOT with a huge weekend gross, although its per screen showing declined noticeably following last week’s big expansion.

[View the indieWIRE:BOT Box Office Table for this week’s films here.]

Duncan Tucker‘s gender-bender “Transamerica” starring Felicity Huffman debuted on two screens over the weekend, taking in $46,908 for a strong $23,454 screen average. The film’s initial success gave the recently opened IFC Center in New York’s Greenwich Village its highest one-day gross to date last Saturday when the film brought $13,632 in at the box office.

“Obviously we’re thrilled about the opening,” said Jonathan Sehring president, IFC Entertainment to indieWIRE Tuesday. “We’re pleased not only because of our partnership with The Weinstein Company, but also because the film reinforces that The IFC Center is a venue that performs well.” The IFC Center in New York’s Greenwich Village saw its heaviest business to date since opening last June, with its highest one-day single film gross topping $13,632 on Saturday for “Transamerica.” Los Angeles, while still a success for the film with its initial roll out, still shadowed its release in New York. “The L.A. numbers were pleasing, [and the film was] number one at the Sunset 5, but L.A. is a tough market [for] specialized movies,” said Sehring who speculated that perhaps the city is loyal to its wider industry offerings. “It is also very expensive to open a movie there, but we’re still pleased how the film performed there.”

IFC and The Weinstein Company will open the film wider in both cities on December 16th and will go to additional markets on the 23rd. “I think Felicity [Huffman] has a deserved [Oscar] nomination shot,” added Sehring. “We’re now anxiously awaiting the Golden Globe nominations.”

Last week’s number one film, “The Libertine,” also a Weinstein Company release, only screened as an Oscar qualifying run, and did not play theaters this week. Weinstein Company co-EVP of marketing Gary Faber told indieWIRE last week the film will return to theaters in January.

THINKFilm’s doc “The Boys of Baraka” opened at New York’s Film Forum grossing a studious “$9,705, giving the film a second placement on the chart, while Palm Pictures’ “Be Here to Love Me: A Film About Townes Van Zandt” followed, also in one location with a $9,098 weekend showing.

In other releases, TLA Releasing‘s “Far Side of the Moon” placed sixth on the chart with $4,721 from one screen, while “After Innocence” from New Yorker Films grossed $3,978 from one location. Eros Entertainment, meanwhile, opened “Home Delivery” on 15 screens, taking in $46,730 with a screen average of $3,115.

Focus Features’ “Pride and Prejudice” continued to mount the specialty box office with the iW BOT’s single largest gross by far. The film represented 60% of the entire weekend specialty box office take with over $4.39 million from 1,327 screens, averaging $3,308. The average is a 40% decline from the previous weekend’s $5,510 on 1,299 screens. “Pride and Prejudice”‘s one-month cume is almost $22.4 million.

The combined grosses of “Pride and Prejudice,” and the chart’s second and third largest grosser, “Good Bye, and Good Luck,” and “Capote” respectively represented 83% of the iW BOT’s weekend gross of over $7.24 million on 2,968 screens. The overall gross averaged $2,440, a 36% decline from the previous week’s $3,809, although much of that decline can be attributed to the drop in the screen average for “Pride and Prejudice,” as the film alone had 44% of the chart’s entire screening capacity.

Factoring out the top three films, the remaining 63 titles took in $1.25 million on 763 screens, averaging $1,639 or 33% below the overall iW BOT average. Industry-wide, 130 films took in $86.53 million on 37,370 screens, averaging 5% below the iW BOT average at $2,315.

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